What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
97 Plan to Renew
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Since last award
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Exception Handling and Notifications
Data Quality Profiling and Cleansing
Synchronization and Replication
Data Security
Data Virtualization
Batch Integration
Metadata Management
Administrative Features
API Management and Orchestration
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Nick B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Effortless workflow automation tool
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier has allowed us to create complex, multi-step automations across thousands of applications quickly and intuitively. Its prebuilt templates, intuitive drag-and-drop interface, and conditional logic features make workflow creation much more accessible.
What is your favorite aspect of this product?
Zapier has transformed how I manage repetitive tasks by automating data transfers between my apps. I love how easy it is to create workflows, even without any technical background. The platform allows me to trigger actions automatically whenever specific conditions are met in apps.
What do you dislike most about this product?
The mobile app, while convenient, lacks full functionality compared to the desktop version, making on-the-go workflow management somewhat limited. The feature I find clunky.
What recommendations would you give to someone considering this product?
I would ask you to map out your workflows in order to identify repetitive tasks that can be automated efficiently. Also, to get full leverage of Zapier, you should start with prebuilt templates to quickly test automation possibilities and understand how triggers and actions work.
Pros
- Continually Improving Product
- Performance Enhancing
- Efficient Service
- Inspires Innovation
Nijat I.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2025
Simple, highly efficient, versatile
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is best known for its massive network of app integrations, which allows users to effortlessly link tools that are traditionally independent of each other. By emphasizing ease of use i.e. Users can create workflows without coding, Zapier is different from most platforms which are technically demanding. The interface is designed for a very novice user and at the same time has enough features for a complicated automation. In general, it ranks among the easiest automation solutions to access.
What is your favorite aspect of this product?
What I love most is the simplicity of linking several applications together and automating the recurring tasks without the necessity of coding even a single line. The user-friendly interface is like a dream come true when it comes to constructing workflows as it is quick and hassle-free. Besides, I cannot help but thank the dependability of triggers and actions most of the time they just function normally without any intervention. In general, it is a great time saver and a manual work reducer.
What do you dislike most about this product?
To me, the most limiting factor is that managing complex workflows in which intricate details are involved can turn out to be quite challenging. There are some cases of advanced logic where you have to come up with a workaround in a creative way, and it is a little bit disappointing in that sense. Also, the price can become quite high if you require a lot of tasks or premium app connections. Nevertheless, it remains a very efficient tool for the majority of automation requirements.
What recommendations would you give to someone considering this product?
I would advise you to compose a definite list of activities that you desire to be automated to find out how Zapier suits your requirements. Use the pre-built templates as much as possible to impress your workflows in no time. In case you are thinking of increasing your activity, monitoring task consumption and pricing would be a good idea. In general, it is a perfect solution for monotonous jobs that take time from your hands.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Samriddhi G.
- Role: Information Technology
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Dec 2025
Time Saving and Efficient Problem-Solver!
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier provides unique solutions across multiple different platforms without having to leave the platform. Also, the task based pricing is a plus! No paying in full when not used extensively, as our team only uses caters to a niche market, so there’s only so many use cases one can expect. Zapier subscription is one of the smoothest I have used!
What is your favorite aspect of this product?
I am a big fan of the Zap workflow automations. So even when I do not have an automation in-app for a certain application, Zapier allows me to run with my things by providing numerous options.
What do you dislike most about this product?
Coming from a niche industry, I feel sometimes certain workflow options are missing, that is all I dislike about Zapier.
What recommendations would you give to someone considering this product?
To make use of it to the most, and jump right in into the app and throw themselves to learn, because once that is achieved, Zapier can be a boon!
Pros
- Effective Service
- Helps Innovate
- Reliable
- Performance Enhancing