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Zapier

Zapier

Composite Score
8.8 /10
CX Score
9.0 /10
Category
Zapier
8.8 /10

What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details


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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative
5% Neutral
94% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Saves Time

Feature Ratings

Average 82

Real Time Integration

85

iPaaS

84

Data Quality Profiling and Cleansing

82

Exception Handling and Notifications

82

Batch Integration

82

Synchronization and Replication

82

Metadata Management

81

Data Virtualization

81

Data Security

81

Administrative Features

81

API Management and Orchestration

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Quality of Features

85

Ease of Data Integration

84

Breadth of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Vendor Support

78

Availability and Quality of Training

77

Zapier Videos

Zapier Reviews

Jennifer S.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Universally Acclaimed By Businesses For A Reason

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Without overly complex code and backend information, Zapier is incredibly simple to implement. As bootstrapped start up founders, we were able to have admin support integrate Zapier into our infrastructure rather than expensive engineers that could be focused on other areas to develop our app.

What is your favorite aspect of this product?

The incredibly intuitive and simple dashboard to create your integrations with easy clicks to add accounts was an absolute lifesaver and cost savings to our business

What do you dislike most about this product?

I can't think of one thing I dislike

What recommendations would you give to someone considering this product?

Create a list of the programs you utilize and compare it to Zapier's integration list. You'll find it's very inclusive. Spend 10 minutes watching YouTube videos on how to utilize Zapier and you'll see why it's favored so highly in the tech and business community.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

dev m.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2026

It is fast, easy, but not build for everything.

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is built so that non-developers product manager, marketers, operations team can create and manage workflows without constant engineering support and for any kind of system engineers this reduces the number of small automation requests that usually pills up. it also stands out because it emphasizes speed over complexity.

What is your favorite aspect of this product?

According to my point of view a lot of tools promise power, flexibility, or control but they usually come come with setup overhead, maintenance, or constant tweaking. the thing that stands out to me is how it tells us solve problems instantly without overengineering them. i also appreciate that it empowers non-engineering teams.

What do you dislike most about this product?

According to my point of view i think that everything is smooth like we connect apps, set up a few triggers, and things just work. but as soon as we try to build something even slightly complex, we begins to notice the cracks. another frustration is the lag of control and visibility. So basically Zapier is great for getting things done quickly, but it does not grow with ourself very quickly.

What recommendations would you give to someone considering this product?

I would recommend using Zapier for what its genuinely good at quick, practical automations that saves time immediately and if we already know that our workflows will become complex or business-critical, its worth thinking ahead. I would also suggest that that keeping an eye on how we structure our automations from the beginning.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Nick B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

‎Effortless workflow automation tool

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

‎Zapier has allowed us to create complex, multi-step automations across thousands of applications quickly and intuitively. Its prebuilt templates, intuitive drag-and-drop interface, and conditional logic features make workflow creation much more accessible.

What is your favorite aspect of this product?

‎Zapier has transformed how I manage repetitive tasks by automating data transfers between my apps. I love how easy it is to create workflows, even without any technical background. The platform allows me to trigger actions automatically whenever specific conditions are met in apps.

What do you dislike most about this product?

‎The mobile app, while convenient, lacks full functionality compared to the desktop version, making on-the-go workflow management somewhat limited. The feature I find clunky.

What recommendations would you give to someone considering this product?

I would ask you to map out your workflows in order to identify repetitive tasks that can be automated efficiently. Also, to get full leverage of Zapier, you should start with prebuilt templates to quickly test automation possibilities and understand how triggers and actions work.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Efficient Service
  • Inspires Innovation

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