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Zapier

Zapier

Composite Score
8.7 /10
CX Score
9.0 /10
Category
Zapier
8.7 /10

What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details


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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Saves Time

Feature Ratings

Average 81

Real-Time Integration & CDC

84

iPaaS

83

Exception Handling and Notifications

82

Data Virtualization

82

Batch Integration

81

Synchronization and Replication

81

Administrative Features

81

Data Security

81

Pipeline Orchestration & Workflow

80

Data Quality Profiling and Cleansing

80

Multi-Channel Support

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Quality of Features

83

Breadth of Features

82

Ease of Data Integration

82

Business Value Created

82

Ease of Customization

81

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Vendor Support

78

Availability and Quality of Training

77

Zapier Videos

Zapier Reviews

Sneha A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2026

Powerful Automation with Minimal Effort

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

The strength is the balance between accessibility and flexibility. Non-technical users can build workflows through a visual developers can extend functionality using webhooks, APIs, custom JavaScript or Python code step, and AI-Powered actions. And compared with enterprise-focused integration platform, Zapier generally prioritizes speed of implementation and ease of adoption.

What is your favorite aspect of this product?

The reason I appreciate Zapier is its extensive ecosystem of integration. One of the most common challenges in modern software environments is dealing with the growing number of application that organizations use every day. And I also value balance Zapier strikes between simplicity and flexibility.

What do you dislike most about this product?

The challenge is that debugging and troubleshooting complex workflows can sometimes be frustrating. And my biggest concern with Zapier is that it can become costly and harder to manage as automation requirements become more advanced.

What recommendations would you give to someone considering this product?

The recommendation is to think about scalability from the beginning. Zapier makes it easy to create automations quickly, which can lead to rapid adoption across teams. While this is generally a positive outcome, it can also result in a growing number of workflows that become difficult to track and manage. And I would recommend viewing Zapier as a complement to development resources rather than a replacement for them.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Cons

  • Security Frustrates
  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jun 2026

Acceptable

Likeliness to Recommend

4 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Cons

  • Less Efficient Service

dev m.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2026

It is fast, easy, but not build for everything.

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is built so that non-developers product manager, marketers, operations team can create and manage workflows without constant engineering support and for any kind of system engineers this reduces the number of small automation requests that usually pills up. it also stands out because it emphasizes speed over complexity.

What is your favorite aspect of this product?

According to my point of view a lot of tools promise power, flexibility, or control but they usually come come with setup overhead, maintenance, or constant tweaking. the thing that stands out to me is how it tells us solve problems instantly without overengineering them. i also appreciate that it empowers non-engineering teams.

What do you dislike most about this product?

According to my point of view i think that everything is smooth like we connect apps, set up a few triggers, and things just work. but as soon as we try to build something even slightly complex, we begins to notice the cracks. another frustration is the lag of control and visibility. So basically Zapier is great for getting things done quickly, but it does not grow with ourself very quickly.

What recommendations would you give to someone considering this product?

I would recommend using Zapier for what its genuinely good at quick, practical automations that saves time immediately and if we already know that our workflows will become complex or business-critical, its worth thinking ahead. I would also suggest that that keeping an eye on how we structure our automations from the beginning.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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