What is Zapier?
Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Quality Profiling and Cleansing
Exception Handling and Notifications
Batch Integration
Synchronization and Replication
Metadata Management
Data Virtualization
Data Security
Administrative Features
API Management and Orchestration
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Jennifer S.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2024
Universally Acclaimed By Businesses For A Reason
Likeliness to Recommend
What differentiates Zapier from other similar products?
Without overly complex code and backend information, Zapier is incredibly simple to implement. As bootstrapped start up founders, we were able to have admin support integrate Zapier into our infrastructure rather than expensive engineers that could be focused on other areas to develop our app.
What is your favorite aspect of this product?
The incredibly intuitive and simple dashboard to create your integrations with easy clicks to add accounts was an absolute lifesaver and cost savings to our business
What do you dislike most about this product?
I can't think of one thing I dislike
What recommendations would you give to someone considering this product?
Create a list of the programs you utilize and compare it to Zapier's integration list. You'll find it's very inclusive. Spend 10 minutes watching YouTube videos on how to utilize Zapier and you'll see why it's favored so highly in the tech and business community.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
dev m.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2026
It is fast, easy, but not build for everything.
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is built so that non-developers product manager, marketers, operations team can create and manage workflows without constant engineering support and for any kind of system engineers this reduces the number of small automation requests that usually pills up. it also stands out because it emphasizes speed over complexity.
What is your favorite aspect of this product?
According to my point of view a lot of tools promise power, flexibility, or control but they usually come come with setup overhead, maintenance, or constant tweaking. the thing that stands out to me is how it tells us solve problems instantly without overengineering them. i also appreciate that it empowers non-engineering teams.
What do you dislike most about this product?
According to my point of view i think that everything is smooth like we connect apps, set up a few triggers, and things just work. but as soon as we try to build something even slightly complex, we begins to notice the cracks. another frustration is the lag of control and visibility. So basically Zapier is great for getting things done quickly, but it does not grow with ourself very quickly.
What recommendations would you give to someone considering this product?
I would recommend using Zapier for what its genuinely good at quick, practical automations that saves time immediately and if we already know that our workflows will become complex or business-critical, its worth thinking ahead. I would also suggest that that keeping an eye on how we structure our automations from the beginning.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Nick B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Effortless workflow automation tool
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier has allowed us to create complex, multi-step automations across thousands of applications quickly and intuitively. Its prebuilt templates, intuitive drag-and-drop interface, and conditional logic features make workflow creation much more accessible.
What is your favorite aspect of this product?
Zapier has transformed how I manage repetitive tasks by automating data transfers between my apps. I love how easy it is to create workflows, even without any technical background. The platform allows me to trigger actions automatically whenever specific conditions are met in apps.
What do you dislike most about this product?
The mobile app, while convenient, lacks full functionality compared to the desktop version, making on-the-go workflow management somewhat limited. The feature I find clunky.
What recommendations would you give to someone considering this product?
I would ask you to map out your workflows in order to identify repetitive tasks that can be automated efficiently. Also, to get full leverage of Zapier, you should start with prebuilt templates to quickly test automation possibilities and understand how triggers and actions work.
Pros
- Continually Improving Product
- Performance Enhancing
- Efficient Service
- Inspires Innovation