Zapier Customer Reviews 2026 | Data Integration

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Zapier

Composite Score

8.8 /10

CX Score

9.0 /10

163 Reviews Write a Review

What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2026 Data Quadrant Champion

Latest Award, 2026

6 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Product Impact
Conflict Resolution

2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

5% Neutral

94% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Saves Time

Feature Ratings

Average 82

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Batch Integration

Synchronization and Replication

Metadata Management

Data Virtualization

Data Security

Administrative Features

API Management and Orchestration

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Zapier Videos

Zapier Reviews

Omar A.

Role: C-Level
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2021

Easy to use, but a bit pricey

Likeliness to Recommend

6 /10

What differentiates Zapier from other similar products?

They do have some functionality that is easier to use and they also have more software to integrate than any other company.

What is your favorite aspect of this product?

Easy to integrate your systems

What do you dislike most about this product?

The price is the biggest issue, as well as you have pay so much more to experience the power features as compared to other similar systems as well as the limited number of tasks on Zapier is cost prohibative.

What recommendations would you give to someone considering this product?

Check other products to compare the functionality and the number of tasks included in the plan you selected

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Reliable

Cons

Less Generous

Daria S.

Role: Operations
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2021

Great tool to auto automate your business

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

User friendly and no need to know code

What is your favorite aspect of this product?

How easy is it to use

What do you dislike most about this product?

Not applicable to me

What recommendations would you give to someone considering this product?

It helps us immensely with our small business operations

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tsahi L.

Role: C-Level
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

Easy to integrate with virtually everything

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier are the first one that comes to mind - for both users and vendors who want to have their product in the list of integrations. This makes them the first place to look for when it comes to integrating systems via iPaaS

What is your favorite aspect of this product?

The simplicity of defining new zaps.

What do you dislike most about this product?

The lower price tiers aren't meant for heavy consumption or realtime uses.

What recommendations would you give to someone considering this product?

Try it out. It is easy to start with and reach results with.

Pros

Enables Productivity
Caring
Respectful
Transparent

How We Deliver

Events

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Zapier Ratings

88 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zapier Videos

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Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Omar A.

Easy to use, but a bit pricey

Likeliness to Recommend

Pros

Cons

Daria S.

Great tool to auto automate your business

Likeliness to Recommend

Pros

Tsahi L.

Easy to integrate with virtually everything

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

Feature Ratings

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Batch Integration

Synchronization and Replication

Metadata Management

Data Virtualization

Data Security

Administrative Features

API Management and Orchestration

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training