Zapier Customer Reviews 2025 | Data Integration

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Zapier

Composite Score

8.9 /10

CX Score

9.2 /10

149 Reviews Write a Review

What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Enables Productivity
Trustworthy
Saves Time
Performance Enhancing

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Data Security

Synchronization and Replication

Exception Handling and Notifications

Administrative Features

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Caleb J.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Connect Anything with Zapier

Likeliness to Recommend

8 /10

What differentiates Zapier from other similar products?

It can connect just about any program in a way programs like IFTTT cannot.

What is your favorite aspect of this product?

The versatility in so many situations.

What do you dislike most about this product?

Some of the triggers are a little less flexible than I would like.

What recommendations would you give to someone considering this product?

Even if you don't have a use for it at this time, store it in your back pocket because there will come a day when it will save the day.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Dani M.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

The best cross-platform integration platform

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

It integrates many different platforms and works very well with all of them.

What is your favorite aspect of this product?

Which works perfect

What do you dislike most about this product?

It's not that simple to set up, so it takes a lot of time

What recommendations would you give to someone considering this product?

If you want to save a LOT of work and for your platforms to connect with each other and everything works automatically, it is the ideal platform. It also has a free plan.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shivam S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2022

You can automation with multiple apps.

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

In the modern world, automation is very important if you want to deliver faster. You can easily configure apps in three easy steps which I believe is the best possible way to implement automation.

What is your favorite aspect of this product?

You can easily set up triggers and actions on the apps, this is the modern way to implement. This is really good!.The first benefit is that it helped me a lot to automate my work and saves time.

What do you dislike most about this product?

There is nothing which I dislike this product

What recommendations would you give to someone considering this product?

I would recommend going for this tool for the best project management practices

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

97 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

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Zapier Reviews

Caleb J.

Connect Anything with Zapier

Likeliness to Recommend

Pros

Dani M.

The best cross-platform integration platform

Likeliness to Recommend

Pros

Shivam S.

You can automation with multiple apps.

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Data Security

Synchronization and Replication

Exception Handling and Notifications

Administrative Features

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support