Zapier Customer Reviews 2026 | Data Integration

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Zapier

Composite Score

8.9 /10

CX Score

9.2 /10

155 Reviews Write a Review

What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

3% Neutral

96% Positive

Pros

Performance Enhancing
Enables Productivity
Saves Time
Reliable

Feature Ratings

Average 82

Real Time Integration

iPaaS

Exception Handling and Notifications

Data Quality Profiling and Cleansing

Synchronization and Replication

Data Security

Data Virtualization

Batch Integration

Metadata Management

Administrative Features

API Management and Orchestration

Vendor Capability Ratings

Average 83

Ease of Implementation

Quality of Features

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Customization

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Calvin H.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Saves me lots of time on menial tasks!

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

The automation is amazing and saves me a ton of time on menial tasks.

What is your favorite aspect of this product?

It saves me time!

What do you dislike most about this product?

Some connections limit the customizability of the data. This could be an issue with the other company’s API though.

What recommendations would you give to someone considering this product?

Use it! It’s a great help to save time and automate your business.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Effective Service

Helmut G.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Easy to use, Easy to set up, A lot of customizatio

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

I have not used different products that are similar as Zapier was the only logical solution

What is your favorite aspect of this product?

super easy to customize and integrate with Slack and other CRM tools for sales and lead management.

What do you dislike most about this product?

I wish the free version would give more zapps with less customization to get used to it. And pay only once you feel comfortable using it on a daily basis.

What recommendations would you give to someone considering this product?

Be aware to test your zapps first with a second account to not use up zapps for testing.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Charges for Enhancements

Mohammad Ismail H.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Ease, Effective, Productive and But pricey.

Likeliness to Recommend

7 /10

What differentiates Zapier from other similar products?

A lot of built-in essential programs to integrate.

What is your favorite aspect of this product?

Webhook options.

What do you dislike most about this product?

Cost of the product.

What recommendations would you give to someone considering this product?

Business with decent clients and customer base should use it.

Pros

Effective Service
Helps Innovate
Continually Improving Product
Performance Enhancing

Cons

Less Generous
Vendor's Interest First
Charges for Enhancements

How We Deliver

Events

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Zapier Ratings

89 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

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Zapier Reviews

Calvin H.

Saves me lots of time on menial tasks!

Likeliness to Recommend

Pros

Helmut G.

Easy to use, Easy to set up, A lot of customizatio

Likeliness to Recommend

Pros

Cons

Mohammad Ismail H.

Ease, Effective, Productive and But pricey.

Likeliness to Recommend

Pros

Cons

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1
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Feature Ratings

Real Time Integration

iPaaS

Exception Handling and Notifications

Data Quality Profiling and Cleansing

Synchronization and Replication

Data Security

Data Virtualization

Batch Integration

Metadata Management

Administrative Features

API Management and Orchestration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Customization

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support