Zapier Customer Reviews 2025 | Data Integration

This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

Zapier

Composite Score

8.9 /10

CX Score

9.2 /10

149 Reviews Write a Review

What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Zapier won the following awards in the Data Integration category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Enables Productivity
Trustworthy
Saves Time
Performance Enhancing

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Data Security

Synchronization and Replication

Exception Handling and Notifications

Administrative Features

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Thong K.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Easy to use, quick to deploy integrations

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is the best platform to implement quick and easy integrations with multiple applications with no coding knowledge required.

What is your favorite aspect of this product?

The fact that anyone can use it to automate business processes at little cost.

What do you dislike most about this product?

Although there are a large number of integration endpoints and options, there is always room to increase the number of applications that are available for integration.

What recommendations would you give to someone considering this product?

Zapier is a perfect solution to start with for quick integrations that you may not have access to. It requires no coding knowledge and is little to no cost. The interface is very intuitive and allows for trial and error effortlessly.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Takunda A. M.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Easy to build no-code workflows

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

User-friendly interface and a large library of connectors

What is your favorite aspect of this product?

The interface is very user-friendly

What do you dislike most about this product?

Limited customisation

What recommendations would you give to someone considering this product?

Try it out, it's versatile with a lot of connectors

Pros

Continually Improving Product
Transparent
Helps Innovate
Performance Enhancing

Varun C.

Role: Consultant
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Automates thousands of tasks with easily.

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Automation Easy Configuration There are multiple native integrations. It makes it simple to duplicate Zaps.

What is your favorite aspect of this product?

It is easy to integrate Google Calendar with Jira by using Zapier. It is easy to integrate Excel sheet data into Notion by using Zapier.

What do you dislike most about this product?

You have to dedicate time to debugging. It need a smartphone app to monitor activities and turn automations on and off.

What recommendations would you give to someone considering this product?

Unlimited Automation

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Zapier

What is Zapier?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

97 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Thong K.

Easy to use, quick to deploy integrations

Likeliness to Recommend

Pros

Takunda A. M.

Easy to build no-code workflows

Likeliness to Recommend

Pros

Varun C.

Automates thousands of tasks with easily.

Likeliness to Recommend

Pros

Most Popular Zapier Comparisons

Microsoft SQL Server

Microsoft Azure Data Factory

Oracle Data Integrator

SAP Data Services

Altova MapForce

Cleo Integration Cloud

Title

1
Since last award

Feature Ratings

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Data Security

Synchronization and Replication

Exception Handling and Notifications

Administrative Features

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support