


What is Wondershare Filmora?
Filmora is a video editor designed for those who want to create engaging, professional-looking content. It comes with a user-friendly toolkit and a built-in library consisting of effects and resources that users can use to eliminate hassles and devote their energy to creativity regardless of their skill level.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 97%
- Strategy & Innovation:
- 94%
- Service Experience:
- 98%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wondershare Filmora?
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Text-To-Video/Speech
Avatars
Screen Recording
Commenting
Artificial Intelligence and Natural Language Processing
Translation
Customization and Editing
Templates
Automated Captions
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Wondershare Filmora Reviews

Jeff R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2025
Ease, Efficiency, and Effectiveness
Likeliness to Recommend
What differentiates Wondershare Filmora from other similar products?
The ease of use and set-up.
What is your favorite aspect of this product?
The AI options and stock library of assets.
What do you dislike most about this product?
At times, the program bogs your computer down.
What recommendations would you give to someone considering this product?
Be sure your computer is strong enough to handle the load.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Charges for Enhancements

Tolani B.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Jun 2025
A solid video editor that balances ease of use
Likeliness to Recommend
What differentiates Wondershare Filmora from other similar products?
Its user-friendly interface combined with a wide variety of templates and effects that simplify video creation for beginners and casual editors alike.
What is your favorite aspect of this product?
The intuitive drag-and-drop timeline and easy-to-use effects library that lets me create decent videos quickly without frustration.
What do you dislike most about this product?
The audio editing tools feel limited and sometimes glitchy, which slows down my workflow and forces me to use other software for sound fixes.
What recommendations would you give to someone considering this product?
If you're new to video editing or want something straightforward with plenty of creative options, Filmora is a great choice, but be ready to supplement it for advanced audio or color work.
Pros
- Continually Improving Product
- Enables Productivity
- Inspires Innovation
- Caring
Karan J.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Video Editor with Pro Features
Likeliness to Recommend
What differentiates Wondershare Filmora from other similar products?
Filmora strikes a balance between simplicity and power, offering drag-and-drop editing with advanced features like motion tracking, keyframing, and AI tools—without the steep learning curve of more complex editors like Premiere Pro.
What is your favorite aspect of this product?
My favorite aspect is the intuitive interface—it's easy enough for beginners but still packed with creative tools, transitions, and effects that let you produce polished videos quickly.
What do you dislike most about this product?
The free version adds a watermark to exports, and some advanced features or effects are locked behind additional paid add-ons or subscriptions.
What recommendations would you give to someone considering this product?
Filmora is a great choice for content creators, YouTubers, and hobbyists who want powerful editing without getting overwhelmed. Try the free version to get a feel for it, and consider upgrading if you're ready to produce high-quality videos consistently.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing