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Twilio

Twilio MessagingX

Composite Score

8.2 /10

CX Score

7.9 /10

52 Reviews Write a Review

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative

3% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 87

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 89

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Rancy B.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

It's a good product for messaging.

Likeliness to Recommend

9 /10

What differentiates Twilio MessagingX from other similar products?

Security and Compliance: Evaluate the security measures in place to protect your data. Ensure that the platform complies with relevant industry standards and data protection regulations. Scalability: Consider the scalability of the solution. Ensure that it can grow with your organization and accommodate increased data and user requirements.

What is your favorite aspect of this product?

The Automation of messages

What do you dislike most about this product?

The dashboard has many complex things that one needs to be guided by an experienced person to get it working.

What recommendations would you give to someone considering this product?

They should have a technician from Twilio to help navigate the platform to get it working

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jamie C.

Role: Sales Marketing
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Favourite omni-channel messaging solution.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Quality uptime and the speed of message delivery is what differentiates Twilio MessagingX from every substitute out there. My department has made use of Twilio to deliver messaging contents practically on a daily , over the past three year period and never has our automated messaging engagement with users ever been affected by slow message delivery or even downtime.

What is your favorite aspect of this product?

Twilio messagingX integrates with the most important messaging apps and channels in our geographical business location. This ensures that we are able to reach customers and sales leads on any social media messaging platform, where they have a presence. Of course, customers and sales leads have always engaged better with our automated interactive messaging, when contacted on their social media channel of choice as against on standard sms messaging.

What do you dislike most about this product?

Because of how Twilio has been for my marketing department, when it comes to message content delivery , both on traditional (and ) and on non-traditional channels ( Facebook, Telegram , etc) , I am surprised that Twilio hasn't introduced standard management dashboards that enable us run our Twilio marketing activity the way we do with emails. That is , access to real time granular analytics on how end users interact with our message contents and also access to segmentation controls and triggers as well. I hope the Twilio team somehow introduces this in the nearest future.

What recommendations would you give to someone considering this product?

For professionals and companies looking to expand their real time end-user or customer interaction beyond just emails, Twilio messaging X is what I recommend.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alex M.

Role: Vendor Management
Industry: Telecommunications
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Dec 2023

Pretty good coverage

Likeliness to Recommend

5 /10

What differentiates Twilio MessagingX from other similar products?

Wide range of services

What is your favorite aspect of this product?

Easy to order

What do you dislike most about this product?

One of the most expensive supplier

What recommendations would you give to someone considering this product?

I will recommend to try

Cons

Vendor's Interest First
Less Effective Service
Less Performance Enhancing

How We Deliver

Twilio MessagingX

What is Twilio MessagingX?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Opt-in Provides an opt-in option for potential subscribers.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Rancy B.

It's a good product for messaging.

Likeliness to Recommend

Pros

Jamie C.

Favourite omni-channel messaging solution.

Likeliness to Recommend

Pros

Alex M.

Pretty good coverage

Likeliness to Recommend

Cons

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Title

Feature Ratings

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration