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Twilio

Twilio MessagingX

Composite Score

8.2 /10

CX Score

7.9 /10

52 Reviews Write a Review

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative

3% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 87

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 89

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Natasha M.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Powers our marketing messaging campaigns.

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

The speed of message delivery and the quality of integrations. With Twilio messaging, we are delivering marketing content to our customers in a matter of seconds , across multiple messaging platforms.

What is your favorite aspect of this product?

I like that we are successfully able to use Twilio messaging, to proactively engage customers with real-time notifications about activity on their account with us.

What do you dislike most about this product?

My marketing side is obviously in love with Data. Therefore, while Twilio messaging does boast of unprecedented features, it provides quite little when it comes to providing us real-time analytical data and metrics around how our targets are engaging with our marketing messaging.

What recommendations would you give to someone considering this product?

Beyond emails, text messaging over traditional SMS and alternative platforms such as Facebook messenger and Telegram is the future of consumer targeted marketing engagement.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alexis S.

Role: Information Technology
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

The backbone of cloud communication.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Service uptime is a major point of differential between Twilio and any other alternatives I have tried my hands on. I have been involved in deploying Twilio and integrating it into application workflows for the best part of the last five year, and I have not encountered any downtime.

What is your favorite aspect of this product?

Twilio provides some of the best integration documentations I have seen . They are easy to understand and this is backed by prompt support which I can seek at anytime.

What do you dislike most about this product?

Twilio is like the most pricey of all cloud communication alternatives I have seen. Perhaps, it makes up for this grey area by doing a fantastic job in terms of customer engagement through voip calls and automated sms.

What recommendations would you give to someone considering this product?

Twilio is efficient and the use cases are almost unreal.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Anu C.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Engagement with customers is limitless.

Likeliness to Recommend

9 /10

What differentiates Twilio MessagingX from other similar products?

This has got to be the speed with which we have been able to deliver content to targeted recipients mobile device, either via sms or other integrated third party applications like WhatsApp and Telegram.

What is your favorite aspect of this product?

The ability to automate sms delivery across non-traditional messaging platforms , such as Facebook messenger is one of my favorite aspect of this program.

What do you dislike most about this product?

At the moment Twilio only provides basic analytical data, around how our messages are being delivered to recipients. For Twilio messaging to be regarded as a scalable marketing route, there is a need for advanced analytical data about how end-recipients of our marketing content, are engaging our contents.

What recommendations would you give to someone considering this product?

In my company, we use Twilio messaging at the moment to interact with end-users in a niche demography. Because of the lack of adequate analytical insight, we are yet to adopt Twilio messaging on a large scale for marketing purposes.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Twilio MessagingX

What is Twilio MessagingX?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Opt-in Provides an opt-in option for potential subscribers.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Natasha M.

Powers our marketing messaging campaigns.

Likeliness to Recommend

Pros

Alexis S.

The backbone of cloud communication.

Likeliness to Recommend

Pros

Anu C.

Engagement with customers is limitless.

Likeliness to Recommend

Pros

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Title

Feature Ratings

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration