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Tableau Software

Tableau Prep

Composite Score

8.5 /10

CX Score

8.6 /10

54 Reviews Write a Review

What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2025

Strategy and Innovation

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Strategy and Innovation

2023

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

94 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

7% Negative

2% Neutral

91% Positive

Pros

Respectful
Includes Product Enhancements
Enables Productivity
Saves Time

Feature Ratings

Average 79

Data Cleansing

Data Profiling

Data Connectors and Data Mashup

Data Access

Data Enrichment

Data Pre-Processing

Record Deduplication

Data Labeling

Data Packaging

Data Security & Masking

Data Integration

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Customization

Breadth of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Tableau Prep Reviews

Ajay C.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

Amazing product for data preparation/ETL

Likeliness to Recommend

10 /10

What differentiates Tableau Prep from other similar products?

Tableau Prep is an amazing product, my organization uses Tableau and to prepare the data we were manually doing it with python but it took a lot of time to create the ETL pipeline and it wasn't user friendly for business users. So we moved to Tableau Prep which is a completely workflow based and no code tool. This has helped us create data pipe lines for multiple dashboard since it is very easy to learn and user friendly even for the business users. The performance and support to tableau products is better than other BI tools.

What is your favorite aspect of this product?

The feature to create data extracts directly as an output is great. Since we are able to publish that data source in Tableau server and we are able to connect directly and create amazing visualization.Also it has amazing features such as adding rows , aggregations , Script etc

What do you dislike most about this product?

Tableau Prep has a lot of bugs. I have been using 2020.3 and have tried updating as well. But the bugs didn't disappear but I am sure the engineers are working to fix this. But other than that it is a great data preparation tool

What recommendations would you give to someone considering this product?

Amazing data preparation tool for enterprise level data

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Krishna G.

Role: Information Technology
Industry: Government
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Easy to use, best for the Data Cleansing

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

GUI, easily available videos to learn and navigate the software

What is your favorite aspect of this product?

Data cleansing

What do you dislike most about this product?

Unions and Distinct

What recommendations would you give to someone considering this product?

Best for Data Cleansing , saves ton of time for Analyst

Pros

Reliable
Efficient Service
Effective Service
Client Friendly Policies

Soumit K.

Role: Information Technology
Industry: Finance
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2023

Best ETL tool for tableau users.

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

Easy to use for data preparation, cleaning and profiling especially for tableau user.

What is your favorite aspect of this product?

Data preparation speed and connectivity to various data sources.

What do you dislike most about this product?

Not integrated to Tableau visualization software. For extract, transform and load purpose need to install separately.

What recommendations would you give to someone considering this product?

Best ETL tool, easy to use for Tableau developer

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

How We Deliver

Events

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

87 Likeliness to Recommend

1 Since last award

94 Plan to Renew

1 Since last award

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Tableau Prep?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling, such as address standardization and the correction of known invalid values.

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources.

Data Pre-Processing Ability to wrangle or pre-process data to ready it for model training.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Labeling Ability to annotate/label data to create a training data set.

Data Packaging Creating technology-specific data repository design optimized for a consumption use case, e.g.: time-series database, muti-dimensional cube, graph database, etc

Data Security & Masking Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Integration Includes integration of data from multiple sources, merging systems, transforming data and capture data to form a unified view of a company's data assets

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Tableau Prep Reviews

Ajay C.

Amazing product for data preparation/ETL

Likeliness to Recommend

Pros

Krishna G.

Easy to use, best for the Data Cleansing

Likeliness to Recommend

Pros

Soumit K.

Best ETL tool for tableau users.

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Data Cleansing

Data Profiling

Data Connectors and Data Mashup

Data Access

Data Enrichment

Data Pre-Processing

Record Deduplication

Data Labeling

Data Packaging

Data Security & Masking

Data Integration

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Customization

Breadth of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support