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Tableau Software

Tableau Prep

Composite Score

8.5 /10

CX Score

8.6 /10

54 Reviews Write a Review

What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2025

Strategy and Innovation

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Strategy and Innovation

2023

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

94 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

7% Negative

2% Neutral

91% Positive

Pros

Respectful
Includes Product Enhancements
Enables Productivity
Saves Time

Feature Ratings

Average 79

Data Cleansing

Data Profiling

Data Connectors and Data Mashup

Data Access

Data Enrichment

Data Pre-Processing

Record Deduplication

Data Labeling

Data Packaging

Data Security & Masking

Data Integration

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Customization

Breadth of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Tableau Prep Reviews

Adewole O.

Role: Information Technology
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

Powerful Visualization with room for Automation

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

You can instantly see how prep changes affect your data visualizations.

What is your favorite aspect of this product?

Clear visual lineage of data transformation steps.

What do you dislike most about this product?

inability to integrate with other script

What recommendations would you give to someone considering this product?

Use to Builder locally for flow creation.

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Ayobami S.

Role: Operations
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

Tableau Prep simplifies ETL tasks

Likeliness to Recommend

10 /10

What differentiates Tableau Prep from other similar products?

Tableau Prep stands out with its intuitive, visual interface that makes data preparation feel more like building a story than coding a pipeline.

What is your favorite aspect of this product?

I appreciate the step-by-step visual flow builder, which makes it easy to understand how data is transformed at each stage.

What do you dislike most about this product?

The lack of advanced automation and limited support for dynamic parameters or scripting (e.g., Python) restricts its usefulness for more complex or scalable workflows.

What recommendations would you give to someone considering this product?

If your team already uses Tableau for reporting, Tableau Prep is a natural fit.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Hitesh G.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2025

Tabblaeu for business analytics.

Likeliness to Recommend

8 /10

What differentiates Tableau Prep from other similar products?

As a user increment feel it has quite strong data connectivity and Integration techniques.

What is your favorite aspect of this product?

Better visualizations.

What do you dislike most about this product?

Cost is high for a new user.

What recommendations would you give to someone considering this product?

Should try hands on this product since being one of the market leader.

Pros

Helps Innovate
Trustworthy
Includes Product Enhancements
Continually Improving Product

How We Deliver

Events

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

87 Likeliness to Recommend

1 Since last award

94 Plan to Renew

1 Since last award

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Tableau Prep?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling, such as address standardization and the correction of known invalid values.

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources.

Data Pre-Processing Ability to wrangle or pre-process data to ready it for model training.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Labeling Ability to annotate/label data to create a training data set.

Data Packaging Creating technology-specific data repository design optimized for a consumption use case, e.g.: time-series database, muti-dimensional cube, graph database, etc

Data Security & Masking Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Integration Includes integration of data from multiple sources, merging systems, transforming data and capture data to form a unified view of a company's data assets

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Tableau Prep Reviews

Adewole O.

Powerful Visualization with room for Automation

Likeliness to Recommend

Pros

Ayobami S.

Tableau Prep simplifies ETL tasks

Likeliness to Recommend

Pros

Hitesh G.

Tabblaeu for business analytics.

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Data Cleansing

Data Profiling

Data Connectors and Data Mashup

Data Access

Data Enrichment

Data Pre-Processing

Record Deduplication

Data Labeling

Data Packaging

Data Security & Masking

Data Integration

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Quality of Features

Business Value Created

Ease of Customization

Breadth of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support