
What is Tableau Prep?
Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
Down
2
Since last award
94 Plan to Renew
Down
3
Since last award
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 81%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 90%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tableau Prep?
Pros
- Respectful
- Trustworthy
- Saves Time
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Profiling
Data Connectors and Data Mashup
Collaboration
Data Access
Data Integration
Data Packaging
Data Cleansing
Data Labeling
Data Enrichment
Data Pre-Processing
Record Deduplication
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Implementation
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Tableau Prep Reviews

Ayobami S.
- Role: Operations
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted May 2025
Tableau Prep simplifies ETL tasks
Likeliness to Recommend
What differentiates Tableau Prep from other similar products?
Tableau Prep stands out with its intuitive, visual interface that makes data preparation feel more like building a story than coding a pipeline.
What is your favorite aspect of this product?
I appreciate the step-by-step visual flow builder, which makes it easy to understand how data is transformed at each stage.
What do you dislike most about this product?
The lack of advanced automation and limited support for dynamic parameters or scripting (e.g., Python) restricts its usefulness for more complex or scalable workflows.
What recommendations would you give to someone considering this product?
If your team already uses Tableau for reporting, Tableau Prep is a natural fit.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy

Hitesh G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Tabblaeu for business analytics.
Likeliness to Recommend
What differentiates Tableau Prep from other similar products?
As a user increment feel it has quite strong data connectivity and Integration techniques.
What is your favorite aspect of this product?
Better visualizations.
What do you dislike most about this product?
Cost is high for a new user.
What recommendations would you give to someone considering this product?
Should try hands on this product since being one of the market leader.
Pros
- Helps Innovate
- Trustworthy
- Includes Product Enhancements
- Continually Improving Product

Franklin O.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Efficient visual analytics. Fast and reliable
Likeliness to Recommend
What differentiates Tableau Prep from other similar products?
Simplicity, ease of use and comprehension
What is your favorite aspect of this product?
Data import and visualization
What do you dislike most about this product?
The ease in integration and visual analytics. Also, the simplicity in data modeling and cleansing
What recommendations would you give to someone considering this product?
I would recommend fast adoption for anyone within the field of data analytics.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity