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Tableau Software

Tableau Prep

Composite Score

8.0 /10

CX Score

8.2 /10

38 Reviews Write a Review

What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

Strategy and Innovation

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Strategy and Innovation

2023

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

Down 2
Since last award

94 Plan to Renew

Down 3
Since last award

77 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 91%
Negotiation and Contract:: 81%
Conflict Resolution:: 90%
Strategy & Innovation:: 90%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

8% Negative

3% Neutral

89% Positive

Pros

Respectful
Trustworthy
Saves Time
Helps Innovate

Feature Ratings

Average 78

Data Profiling

Data Connectors and Data Mashup

Collaboration

Data Access

Data Integration

Data Packaging

Data Cleansing

Data Labeling

Data Enrichment

Data Pre-Processing

Record Deduplication

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

Ease of Implementation

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Vendor Support

Availability and Quality of Training

Breadth of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Tableau Prep Reviews

Ashim M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

I am a satisfied user of Tableau. Thank you!

Likeliness to Recommend

8 /10

What differentiates Tableau Prep from other similar products?

I find it easy to use and it comparatively has moderate ways to represent the bigger picture of data.

What is your favorite aspect of this product?

The pictorial representation and the options to do so.

What do you dislike most about this product?

It could provide more sample and a demonstration manual for usage.

What recommendations would you give to someone considering this product?

It's worth the use.

Pros

Reliable
Friendly Negotiation
Helps Innovate
Continually Improving Product

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Jul 2025

Still Powerful, but Showing its Age

Likeliness to Recommend

5 /10

Pros

Respectful
Trustworthy
Effective Service
Caring

Cons

Slower Product Innovation
Commodity Features
Charges for Enhancements

Adewole O.

Role: Information Technology
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

Powerful Visualization with room for Automation

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

You can instantly see how prep changes affect your data visualizations.

What is your favorite aspect of this product?

Clear visual lineage of data transformation steps.

What do you dislike most about this product?

inability to integrate with other script

What recommendations would you give to someone considering this product?

Use to Builder locally for flow creation.

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

How We Deliver

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

87 Likeliness to Recommend

Down 2 Since last award

94 Plan to Renew

Down 3 Since last award

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Tableau Prep?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Integration Includes integration of data from multiple sources, merging systems, transforming data and capture data to form a unified view of a company's data assets

Data Packaging Creating technology-specific data repository design optimized for a consumption use case, e.g.: time-series database, muti-dimensional cube, graph database, etc

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling. such as address standardization and the correction of known invalid values.

Data Labeling Ability to annotate/ label data to create a training data set.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Data Pre-Processing Ability to wrangle or pre-process data to ready it for model training.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Tableau Prep Reviews

Ashim M.

I am a satisfied user of Tableau. Thank you!

Likeliness to Recommend

Pros

Still Powerful, but Showing its Age

Likeliness to Recommend

Pros

Cons

Adewole O.

Powerful Visualization with room for Automation

Likeliness to Recommend

Pros

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Title

Down 2
Since last award

Down 3
Since last award

Feature Ratings

Data Profiling

Data Connectors and Data Mashup

Collaboration

Data Access

Data Integration

Data Packaging

Data Cleansing

Data Labeling

Data Enrichment

Data Pre-Processing

Record Deduplication

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Implementation

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Vendor Support

Availability and Quality of Training

Breadth of Features

Ease of IT Administration

Product Strategy and Rate of Improvement