What is Tableau Prep?
Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tableau Prep?
Pros
- Respectful
- Enables Productivity
- Trustworthy
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Cleansing
Data Profiling
Data Connectors and Data Mashup
Data Labeling
Data Pre-Processing
Record Deduplication
Data Access
Data Enrichment
Data Packaging
Data Modelling Tools
Data Integration
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Quality of Features
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Vendor Support
Availability and Quality of Training
Tableau Prep Reviews
Ankita T.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2026
Makes data prep faster and clearer
Likeliness to Recommend
What differentiates Tableau Prep from other similar products?
Tableau Prep feels easier to pick up than some other ETL tools, yet it’s still powerful enough for more complex data tasks so both beginners and experienced analysts can use it.
What is your favorite aspect of this product?
My favorite aspect is how smoothly it works with Tableau dashboards. Once the data is ready, moving it into reports is quick and seamless.
What do you dislike most about this product?
Automation options are somewhat limited compared to full ETL tools, so some repetitive jobs still need manual effort.
What recommendations would you give to someone considering this product?
Take a little time to go through tutorials or training. A few basics make a big difference and help you get more value out of the tool.
Pros
- Inspires Innovation
- Caring
- Client Friendly Policies
- Helps Innovate
Cons
- Less Fair
Ukeka U.
- Role: Human Resources
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Intuitive, visual data preparation, and the best
Likeliness to Recommend
What differentiates Tableau Prep from other similar products?
Tableau Prep stands out with its visual, user-friendly interface for cleaning, shaping, and combining data effortlessly. It integrates seamlessly with Tableau Desktop, supports interactive data profiling, and enables automated workflows, providing both simplicity for non-technical users and flexibility for complex data preparation, unlike traditional ETL or scripting-heavy tools.
What is your favorite aspect of this product?
My favorite aspect of Tableau Prep is its intuitive visual interface, which allows users to see, interact with, and clean data in real time, making complex data preparation simple, efficient, and accessible without extensive coding knowledge.
What do you dislike most about this product?
The main drawback of Tableau Prep is its limited scalability for very large datasets, slower performance with complex transformations, and reliance on Tableau Desktop for advanced analytics and visualization.
What recommendations would you give to someone considering this product?
Tableau Prep is ideal for visually cleaning, shaping, and combining data, with seamless integration into Tableau Desktop for analysis. Users should leverage its drag-and-drop interface, automate repeatable workflows, and start with manageable datasets, as performance may slow with very large or complex data volumes.
Pros
- Fair
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Sara S.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
Data preparation has never felt this smooth
Likeliness to Recommend
What differentiates Tableau Prep from other similar products?
Tableau Prep is the tool that has made my life easier. Before using this tool, I had to spend most of the time cleaning the spreadsheets, but now with the advanced features of Tableau Prep, I do the same work in minutes.
What is your favorite aspect of this product?
This is the tool that provides solid performance while handling large accounting files. I like its efficient way of showing how the data flows, which makes it easy to document my process for audits. The way it shows the null and mismatched values is really helpful. Moreover, I publish my cleaned data on its dashboard with just a single click.
What do you dislike most about this product?
Since I have been using this data preparation tool, it has been working well. I would just suggest that they should improve their notification section.
What recommendations would you give to someone considering this product?
It is a time-saving data preparation solution that will show you the real-time preview of all changes. Highly recommended, once you start using you will get to know how smooth this tool is.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
