What is SugarCRM?
At SugarCRM is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SugarCRM?
Pros
- Caring
- Fair
- Respectful
- Client's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Account and Contact Management
Collaboration
Activity and Workflow Management
Mobile
Sales Management
Telephony and Call Center Management
Analytics and Reporting
Customer Service Management
Marketing Management
Quote Contract and Proposal
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Business Value Created
Availability and Quality of Training
SugarCRM Screenshots
SugarCRM Downloads
SugarCRM Videos
Reinventing CRM: Let the Platform do the Work
SugarConnection 2019 Cireson | SugarCRM Event Takeaways
Star2Star and SugarCRM
Introducing High-Definition Customer Experience (HD-CX)
Sell ScreenShot_Victoria Tsai_laptop
SugarCRM Reviews
Ashish J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2025
Connected Customers, Smarter Workflows
Likeliness to Recommend
What differentiates SugarCRM from other similar products?
SugarCRM is a full-spectrum customer relationship management platform aimed at giving teams a unified view of every customer interaction. It spans sales, marketing, and service functions, and stands out for its high degree of customization, strong workflow automation and deep integration capabilities.
What is your favorite aspect of this product?
What really impresses me about SugarCRM is its flexibility—both in how you can structure your processes and how you can adapt the platform to your unique business model. You’re not stuck in rigid defaults; you can customize modules, fields, dashboards and workflows.
What do you dislike most about this product?
That said, SugarCRM isn’t a plug-and-play tool for everyone. The learning curve can be steep, especially if you’re not used to a highly configurable system.
What recommendations would you give to someone considering this product?
If your team is looking beyond a basic CRM and needs something that can grow, adapt, and integrate closely with other enterprise systems, SugarCRM is a strong contender. It gives you the power to shape your customer workflows rather than fitting them into someone else’s mold. On the flip side, if you’re a small start-up or need something quick to deploy with minimal customization, you might want to weigh simpler alternatives first.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
David-Alexandre K.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: Business Leader or Manager
Submitted Nov 2025
A must-have platform for business management
Likeliness to Recommend
What differentiates SugarCRM from other similar products?
Unique relationship with Customer Experience team Constant innovation Ease of customization Ability to interface with other systems
What is your favorite aspect of this product?
Ease of use, customization: it is a living tool which we can adjust to our needs over time
What do you dislike most about this product?
Nothing in particular, now that the look and feel has been modernized
What recommendations would you give to someone considering this product?
Sugar CRM is a critical tool for our company. It gives us 360° visibility on our account database and our business pipeline and is used at every level to monitor and drive our growth. Since we started using the tool in 2014, it has constantly evolved and improved, as has our relationship with the Sugar team.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Damilola O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2025
Reliable CRM
Likeliness to Recommend
What differentiates SugarCRM from other similar products?
SugarCRM stands out for its strong customization options and flexible deployment—whether on-premise or cloud—giving businesses full control over their CRM experience.
What is your favorite aspect of this product?
My favorite part is how customizable it is—you can tailor workflows and fields to fit your exact business needs without feeling boxed in.
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Plan your customization carefully to avoid complexity, and make sure to invest in training so your team gets comfortable—this CRM shines when set up right!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
