What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
83 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Sprout Social Reviews
Zethi B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2024
I highly recommend Sprout.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The audience listening capability of Sprout social is unrivalled by any other social media management program which I have tried. We have leveraged it to track thousands of conversations happening on various social media programs, around topic of interests most critical to our product and services.
What is your favorite aspect of this product?
The Optimal Send Time feature on Sprout has been most appealing to me. This feature examines our engagement history with social media audience over a specific period of time, and uses the data generated to predict the ideal time for us to post contents to our audience on various social media programs. Sprouts Optimal send feature has greatly helped us to maximize audience engagement.
What do you dislike most about this product?
There is no way to like posts or comments on Instagram, directly from the Sprout social media management interface. This is the only area where I can say, I have reservations about my use of Sprout.
What recommendations would you give to someone considering this product?
Sprout social connects different areas of social media management like engagement, listening , publishing and analytics together.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Susie L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2024
Sprout is an easy to use essential for social
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout is the most easy to use and efficient product on the market for Social Media Managers.
What is your favorite aspect of this product?
My favorite aspect is the "Listening" tool that I use for monitoring.
What do you dislike most about this product?
There is nothing I dislike about the product.
What recommendations would you give to someone considering this product?
I would recommend completing all of the training articles available on their website.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Security Protects
Cons
- Less Generous
Madi M.
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: Business Leader or Manager
Submitted Feb 2024
This product is extrememly helpful!
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout social is always evolving and becoming a better platform.
What is your favorite aspect of this product?
My favorite part of the platform is having all social media channels for multiple companies under one platform. It makes it easy for me to monitor and see analytics. It also is straightforward to post.
What do you dislike most about this product?
The price - it is pretty expensive.
What recommendations would you give to someone considering this product?
Ensure it works for your company and know what you want to get out of the product.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
