What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSprout Social Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Sprout Social.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Sprout Social Reviews
Brandon S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
Sprout is a all-in-one tool
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
You can add multiple Facebook accounts for regional pages, Google My Business, TikTok, Instagram, Twitter, Pinterest, & LinkedIn (which a lot software disregards).
What is your favorite aspect of this product?
The ease of use for publishing like content across channels.
What do you dislike most about this product?
Reporting because the number are lower than natively
What recommendations would you give to someone considering this product?
Ultimately, SproutSocial is a great tool for brands or company managing a lot of channels and has a high publishing cadence.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Angela W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
We manage our social networks in record time
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
This is a very simple program in which we can manage all the social networks in a comfortable way, with all the information accessible, without having to look for other programs. It allows us to make publications in real time, but also to schedule them, as well as to interact from the same platform with the followers, their comments and private messages.
What is your favorite aspect of this product?
The sentiment analysis generated by the program is very accurate and helps us to know and take into account the favorable and negative interactions of each publication. The program also allows us to plan and schedule the content for a week and more, in addition to suggesting the best times for publications and other options to achieve an optimal publication.
What do you dislike most about this product?
I wish they could add tiktok to their list of allowed networks in their software, as it is a platform we use a lot. Uploading videos, either for feed posting or for stories, takes time no matter the size of the video. Your metrics are good, but I would like more depth and suggestions for improvement.
What recommendations would you give to someone considering this product?
We use Sprout Social to manage our social media programs on SendGrid, giving us a single platform to schedule and post content, respond to comments and direct messages, and review our analytics and performance. We also use it as an image repository to store related files for posting to our social accounts.
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Respectful
Mykhailo G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Promote social networks in a timely manner
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout Social helps us to be better with everything that involves the management and monitoring of social networks that are managed in the organization; at the same time allows us to enjoy the benefit that this implies in making marketing decisions, obtaining and retaining customers, increased interaction with users of social networks and increased sales. Everything has turned out for the better in the organization with the use of this tool.
What is your favorite aspect of this product?
There are many positive qualities and contributions that Sprout Social brings to the management of social networks in my organization; it streamlines the work of the entire marketing team and helps us promote our products and services. It allows us to schedule publications and track their performance is incredible; it also has an excellent capacity for listening to different social networks.
What do you dislike most about this product?
One thing I don't like is its high price; on the other hand, the mobile app doesn't have the best performance or all the features of the desktop one.
What recommendations would you give to someone considering this product?
We have implemented it because of the significant contribution it means to the management of the organization's social networks and social listening. We highly recommend using Sprout Social for managing and monitoring social networks, what is published on them, and the interaction of users with the published content.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
