What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Charles D.
- Role: Operations
- Industry: Banking
- Involvement: Initial Implementation
Submitted May 2024
Easy to use but a bit expensive
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The easy to understand instructions and use of it.
What is your favorite aspect of this product?
Very easy training.
What do you dislike most about this product?
Mobile phone is hard to use it with.
What recommendations would you give to someone considering this product?
I would recommend it to anyone.
Pros
- Appreciates Incumbent Status
- Continually Improving Product
- Reliable
- Caring
Cons
- Less Fair
- Under Delivered
- Charges for Enhancements
Serge S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Managing and monitoring online networks
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The ability to centrally manage all of our social media account information has saved us a lot of time.
What is your favorite aspect of this product?
The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.
What do you dislike most about this product?
There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.
What recommendations would you give to someone considering this product?
As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Zethi B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2024
I highly recommend Sprout.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The audience listening capability of Sprout social is unrivalled by any other social media management program which I have tried. We have leveraged it to track thousands of conversations happening on various social media programs, around topic of interests most critical to our product and services.
What is your favorite aspect of this product?
The Optimal Send Time feature on Sprout has been most appealing to me. This feature examines our engagement history with social media audience over a specific period of time, and uses the data generated to predict the ideal time for us to post contents to our audience on various social media programs. Sprouts Optimal send feature has greatly helped us to maximize audience engagement.
What do you dislike most about this product?
There is no way to like posts or comments on Instagram, directly from the Sprout social media management interface. This is the only area where I can say, I have reservations about my use of Sprout.
What recommendations would you give to someone considering this product?
Sprout social connects different areas of social media management like engagement, listening , publishing and analytics together.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
