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What is Sprinklr Social?
With Sprinklr Social, you can deliver a positive experience that’s true to your brand - no matter where your customers are digitally - from a single, unified platform. Sprinklr Social is the platform of choice for organizations looking to manage social media across multiple brands, teams and geographies.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
80 Likeliness to Recommend
95 Plan to Renew
76 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprinklr Social?
Pros
- Continually Improving Product
- Reliable
- Saves Time
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Post Archival
Social Asset Management
Social Media Channel Integration Inbound
Campaign Execution
Contextual Analysis
Social Moderation and Workflow Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Vendor Support
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Sprinklr Social Reviews
Kumar P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2024
Enterprise graded platform with many options
Likeliness to Recommend
What differentiates Sprinklr Social from other similar products?
It has somany features like AI writing, content preparation as per the social media
What is your favorite aspect of this product?
AI capabilities i like, simple to get the data into scheduling calendar for whole month preparation
What do you dislike most about this product?
Video uploading feature should be needed for other video formats like .mkv and few other
What recommendations would you give to someone considering this product?
This is a best software i highly recommend, mostly suitable for enterprise companies, by checking their help articles you can figure it out easily if you stuckup at any aspect.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Saurav K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Amazing Social Media Management Tool
Likeliness to Recommend
What differentiates Sprinklr Social from other similar products?
The tool for widget translation. I think the language accuracy of the widget translation tool is almost 90%. This helps me and my team around the world to be more precise and make informed decisions even if we don't understand particular language. Sprinklr also helps us monitor all the comments and likes on our social media posts of all the platforms which is quiet amazing and saves us a lot of time in many different ways.
What is your favorite aspect of this product?
The platform dashboard set up is very easy and user friendly is one thing which is very helpful. The reporting tool is one of the best I have come across as the tool helps me with both paid and organic posts data which helps you with campaign or post analysis. And if you are daily user of this platform then Sprinklr has an app which helps you access your accounts from anywhere over the phone.
What do you dislike most about this product?
The bugs which sometimes takes days to resolve and involve a lot people to resolve. It can be time consuming.
What recommendations would you give to someone considering this product?
Sprinklr Social offers you with a free 30 day trial so first use it before you make a decision. But if you have multiple social media platforms for your company or clients then this is your tool to save time, collaborate with multiple people in your team. This tool also helps you with reporting which will help you make best strategic decision.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Precious O.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2025
Powerful Enterprise Tool
Likeliness to Recommend
What differentiates Sprinklr Social from other similar products?
Sprinklr doesn’t just manage social—it unifies marketing, customer service, advertising, research, and engagement in a single platform. This 360-degree view is rare and powerful for global organizations. Its proprietary AI engine offers real-time sentiment analysis in 100+ languages, auto-tagging, and predictive insights, making it a leader in social listening and reputation management. Sprinklr is designed for global brands with complex governance needs, supporting hundreds of users, teams, regions, and workflows with role-based access,
What is your favorite aspect of this product?
It goes beyond basic engagement metrics to provide real-time insights into audience emotions, trends, and emerging issues across multiple channels—not just social media, but also blogs, forums, and news sites. This makes it incredibly valuable for brand reputation management and proactive decision-making at scale.
What do you dislike most about this product?
While the platform is incredibly powerful, it can feel overwhelming for new users or smaller teams. Navigating the interface, setting up workflows, or generating custom reports often requires extensive training or support, which can slow down onboarding and daily use—especially if you're coming from more user-friendly tools like Buffer or Sprout Social.
What recommendations would you give to someone considering this product?
Sprinklr is best suited for large enterprises or organizations with complex, multi-channel needs. If you're a small team or only managing a few accounts, it may be more than you need. Due to its complexity, allocate time and budget for comprehensive onboarding, training, and support. A dedicated internal admin or super-user can help your team get the most out of it. Take advantage of Sprinklr’s strong governance tools—set up workflows, permissions, and approval processes clearly from the beginning to avoid c
Pros
- Efficient Service
- Respectful
- Fair
- Altruistic
