This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Serpstat

Serpstat SEO

Composite Score

8.4 /10

CX Score

8.5 /10

64 Reviews Write a Review

What is Serpstat SEO?

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Serpstat SEO won the following awards in the Search Engine Optimization category

Filter By

0 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

3 Top Rated Features

2023

3 Top Rated Capabilities

5 Top Rated Features

2022

Serpstat SEO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Serpstat SEO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

93 Plan to Renew

2
Since last award

77 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Serpstat SEO?

4% Negative

10% Neutral

86% Positive

Pros

Respectful
Trustworthy
Efficient Service
Saves Time

Feature Ratings

Average 83

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Holistic Visibility Tracking

Auditing

On-Page Tracker/Optimization

Content Optimization

Productivity/Task Management

Backlink Tools

Vendor Capability Ratings

Average 82

Ease of Implementation

Vendor Support

Breadth of Features

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Serpstat SEO Reviews

Role: Information Technology
Industry: Recreation
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2022

Good value and easy to use.

Likeliness to Recommend

9 /10

Pros

Trustworthy
Respectful
Fair
Saves Time

Kais A.

Role: Sales Marketing
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Excellent outil à un prix compétitif

Likeliness to Recommend

9 /10

What differentiates Serpstat SEO from other similar products?

Beaucoup de fonctionnalités à un prix compétitif

What is your favorite aspect of this product?

La variété de fonctionnalités

What do you dislike most about this product?

Pas disponible en langue française

What recommendations would you give to someone considering this product?

Prendre la période d'essai

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Irina M.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

A unique tool for SEO managers

Likeliness to Recommend

10 /10

What differentiates Serpstat SEO from other similar products?

A lot of different data together, so there is no need to use anything else in addition.

What is your favorite aspect of this product?

Data on different search engines and regions

What do you dislike most about this product?

When a report is big, it takes some time for the page to show the data

What recommendations would you give to someone considering this product?

Check it out if there is a free trial, so you see all the features. Go for it, if you are a professional SEO manager and get your income from SEO analysis and/or optimization.

Pros

Saves Time
Respectful
Unique Features
Caring

Cons

Vendor's Interest First
Under Delivered

How We Deliver

Serpstat SEO

What is Serpstat SEO?

Company Details

Need Assistance?

Awards & Recognition

Serpstat SEO Ratings

89 Likeliness to Recommend

93 Plan to Renew

2 Since last award

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Serpstat SEO?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Alerts Provide alerts when your brand or website is mentioned or linked.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Productivity/Task Management Create and manage SEO tasks and content/optimization briefs directly in-platform with seamless sharing to task management solutions.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Serpstat SEO Reviews

Good value and easy to use.

Likeliness to Recommend

Pros

Kais A.

Excellent outil à un prix compétitif

Likeliness to Recommend

Pros

Irina M.

A unique tool for SEO managers

Likeliness to Recommend

Pros

Cons

Most Popular Serpstat SEO Comparisons

Semrush

Surfer SEO

Moz Pro

Ahrefs

SE Ranking

Conductor Intelligence

Title

2
Since last award

Feature Ratings

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Holistic Visibility Tracking

Auditing

On-Page Tracker/Optimization

Content Optimization

Productivity/Task Management

Backlink Tools

Vendor Capability Ratings

Ease of Implementation

Vendor Support

Breadth of Features

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement