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Twilio

SendGrid Email Marketing

Composite Score

8.8 /10

CX Score

9.0 /10

63 Reviews Write a Review

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

5% Neutral

91% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

Natasha M.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Sendgrid gets most things right.

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

Reliability and scalability are what sets Sendgrid apart from its peers, as far as email marketing campaign management is concerned. Either for delivering transactional notifications or marketing notifications via email , we are always confident of successfully reaching the inbox folder of the targeted recipients. We experience no downtimes with Sendgrid and the number of contacts on our marketing lists never affects speed of email delivery.

What is your favorite aspect of this product?

Sendgrid allows me access the last thirty day of email activity history and we've found this helpful when trying to cross-reference our weekly marketing email performance numbers. My team has also found Sendgrid's automation triggers helpful. We have relied on this triggers to activate personalized actions and activities, such as sending a "warm welcome message" to new customers, or following up with an email message after a customer completes a particular type of transaction.

What do you dislike most about this product?

Sendgrid mandates two factor authentication ( 2FA ) for users to access Sendgrid accounts. Personally, I find this process too slow as it sometimes takes too long for the authentication code to arrive. I will prefer if Sendgrid will just support the use of an authentication mobile app instead.

What recommendations would you give to someone considering this product?

I am of the opinion that the demands of every team is unique. Therefore , it is essential that prospective new users or customers of Sendgrid compare what they need against what Sendgrid is offering.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Fahad A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Provides extremely high email delivery rate

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

It's an intuitive, yet highly scalable platform that makes it easy to ensure your emails are near 100% delivery rate.

What is your favorite aspect of this product?

Ability to integrate multi-channel communication with CMS such as WordPress with WooCommerce, makes it easy to connect email and SMS notifications with the store itself.

What do you dislike most about this product?

The pricing structure is quite complex.

What recommendations would you give to someone considering this product?

While this tool will allow you to build email campaigns easy, make sure to have a data privacy officer so everything within email is set up correctly.

Pros

Reliable
Performance Enhancing
Respectful
Enables Productivity

Rene P.

Role: C-Level
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Easy to use ; there is no need for support.

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Integrations with other systems

What is your favorite aspect of this product?

API and IP assignation

What do you dislike most about this product?

Nothing to dislike from this product

What recommendations would you give to someone considering this product?

Go for it.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

How We Deliver

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

95 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

Natasha M.

Sendgrid gets most things right.

Likeliness to Recommend

Pros

Fahad A.

Provides extremely high email delivery rate

Likeliness to Recommend

Pros

Rene P.

Easy to use ; there is no need for support.

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training