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Twilio

SendGrid Email Marketing

Composite Score

8.8 /10

CX Score

9.0 /10

63 Reviews Write a Review

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

5% Neutral

91% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

Jim J.

Role: Information Technology
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Credible Platform for Email Marketing

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

SendGrid has elegance in email delivery strategies, one of the way of understanding that the client has obtained information. Also, the spamming feature is another filtering mechanism, which guarantee only the correct and asserted information gain access in our company.

What is your favorite aspect of this product?

Security compliance is one favorite part of SendGrid, as the information we share has privacy and only the recipient gain its access. Again, there is the email templates, a guide on how to create a content, and share with the right person.

What do you dislike most about this product?

However, I hate the automated email responder, as it frustrates the client who required a direct intervention or assistance regarding the product or the service. There should be a live chat option.

What recommendations would you give to someone considering this product?

Emailing is the simplest way for communication, where people in their countries or states get information ASAP. The security through filtering and spamming features is on top. Little commitment and there is assurance of working with SendGrid.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

jainil k.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Fabulous Email Marketing Tool

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

The following features differentiates SendGrid from other similar products are: - Their reporting feature. - Their Email delivery speed is awesome.

What is your favorite aspect of this product?

The following features that I like most in SendGrid are: - Their API capabilities are good. - Their contact support is good enough to support our queries. - It is very easy to use and Email campaign setup is very easy.

What do you dislike most about this product?

The following features that I don't like most in SendGrid are: - Mobile Application facility is missing. - The WordPress plugin is little bit buggy. - Their API documentation is little bit confusing.

What recommendations would you give to someone considering this product?

If we talk all around then I would like to recommend you to use SendGrid for your business automation, because It is very good Email Marketing tool for managing our emails like Email scheduling, Email automation etc. It helps you to route your emails for your client follow up. I use this with WordPress plugin and I am very happy because now I can manage my all email follow ups and automation in one place.

Pros

Helps Innovate
Trustworthy
Effective Service
Inspires Innovation

Samuel [SAM] J.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2021

Good Platform to conduct email campaigns

Likeliness to Recommend

5 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid is the industry leader in the transactional email space. They provide good analytics for decision making.

What is your favorite aspect of this product?

They have a very good brand name. Sendgrid ensures good deliverability rates.

What do you dislike most about this product?

Cost of Premium Plans and Contract Management in Freemium Plan

What recommendations would you give to someone considering this product?

Send Grid offers a lot of good features. It's dashboard is impressive. I recommend this product.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

95 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

Jim J.

Credible Platform for Email Marketing

Likeliness to Recommend

Pros

jainil k.

Fabulous Email Marketing Tool

Likeliness to Recommend

Pros

Samuel [SAM] J.

Good Platform to conduct email campaigns

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training