This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)
SAS Customer Intelligence 360 Logo
SAS Customer Intelligence 360 Logo
SAS

SAS Customer Intelligence 360

Composite Score
7.8 /10
CX Score
8.2 /10
Category
SAS Customer Intelligence 360
7.8 /10

What is SAS Customer Intelligence 360?

A 360-degree customer view from customer-level digital data combined with traditional data sources. A deeper customer understanding from embedded predictive marketing analytics. Contextual customer engagement across inbound and outbound channels. And compelling customer experiences tailored to each unique customer's journey.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

SAS Customer Intelligence 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

95 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAS Customer Intelligence 360?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 91

Predictive Analytics

100

Real Time Workflow Automation

95

Anomaly Detection

95

Conversion Analysis

94

Audience Demographics

94

Data Visualization

94

API Framework

89

Cross Channel Attribution Analysis

88

Customer Journey Modelling

88

Audience Segmentation

88

Metadata Management

88

Vendor Capability Ratings

Average 90

Ease of Data Integration

95

Usability and Intuitiveness

95

Ease of Implementation

94

Ease of Customization

94

Quality of Features

94

Business Value Created

94

Product Strategy and Rate of Improvement

89

Ease of IT Administration

88

Breadth of Features

88

Vendor Support

83

Availability and Quality of Training

82

SAS Customer Intelligence 360 Reviews

Freda H.

  • Role: Operations
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

SAS Customer Intelligence 360 a business builder

Likeliness to Recommend

9 /10

What differentiates SAS Customer Intelligence 360 from other similar products?

SAS Financial Management, which is now part of SAS Intelligent Performance Management on the Viya Platform, has changed how the company drives performance when completing financial planning, reporting, budgets, revenue forecast, profitability and more through the entire implementation and functional review of the capabilities and quality measures that are utilized to update legacy systems which clearly needed Intergrations while application migrations are being installed, it truly change the organizations future outlook running processes faster, while improving the overall scale of the business daily, reducing cost, and creating analysis.

What is your favorite aspect of this product?

The product was necessary to improve the company basic functions that are used for interactions with clients and customers, it assisted with the third-party vendors operational uses and changed the financial management administrative procedures, processes quickly allowing the business to adopt other customizable Intergrations that were manual or within other systems and databases for ease of use.

What do you dislike most about this product?

The product had been changed from being called a financial management enhancement technology product therefore more training was needed throughout the department to meet the company's requirements and objectives when evaluating software for future use cases that was not known at the time of purchase.

What recommendations would you give to someone considering this product?

Determine the necessary use cases before jumping in and making the purchase, conduct an analysis of all features and security, evaluate the ROI to determine if it meets the organization's long-term goals, will the product help with profitability and reduction of cost..

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Barnaby B.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A powerful analytics integration solution

Likeliness to Recommend

10 /10

What differentiates SAS Customer Intelligence 360 from other similar products?

One of the best products on offer. It is user-friendly and a great tool for tailoring reports. For management to make informed decisions, devices are used to develop and organise data displays. Due to the sector's expertise, the strength and power expanded with time. The ease with which business users can construct trigger events is the choice not to upload the data to the SAS cloud and leave it where it is.

What is your favorite aspect of this product?

Software that leads the market.No need to upload already-uploaded assets to the SAS cloud again, thanks to content reuse. Potential for anonymous users to personalize our website. Understanding consumer behavior in the age of digital marketing is helpful. Dynamic data collection from open data structures, post-collection perspective, unknown behavioral capture, forecasting, and goal-seeking techniques Dynamic content placement by SAS Customer Intelligence is successful and beneficial.

What do you dislike most about this product?

The SAS, a customer intelligence platform, has drawn attention to programming details that have resulted in a delay in the affirmation and execution of relationships with customers, where the information on said customers cannot be safely stored, opening the possibility of data loss. Additionally, after consolidating a structured relationship with the user, having to carry out a second interaction has created a time limit for users who need the complete willingness to say.

What recommendations would you give to someone considering this product?

We provide our clients with expertise, real-world knowledge, and quick fixes. The campaign procedure can be reviewed and approved at different times throughout the logging phase. The most recent version, which has new features, is constantly updated. This strategy can help a company evaluate each campaign's effectiveness, take note of the outcomes, and go to the next stage.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Wareen I.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A powerful tool for marketing automation

Likeliness to Recommend

10 /10

What differentiates SAS Customer Intelligence 360 from other similar products?

We are happy SAS integrates seamlessly into our environment without generating redundant data. Enables us to deal with various data models and technologies. The SAS Customer Intelligence 360 experience as a whole is outstanding! If you want a business to improve and optimize your company's marketing strategy, go with SAS Customer Intelligence 360.

What is your favorite aspect of this product?

A real-time data collection and contextualization system is known as a public data model. SAS Customer Intelligence 360 (CI 360) offers a 360-degree customer perspective of customers based on customer-level digital data collected from traditional data sources, along with conventional data sources and incorporated predictive marketing analytics. Contextual client involvement across both inbound and outgoing channels is one of the system's primary goals.

What do you dislike most about this product?

As a whole, the product's price should be emphasized as being excessive. It isn't very hospitable to users and is challenging to learn. More lessons or documentation to aid users in getting started would be beneficial. It would be wonderful if the program were more user-friendly and intuitive. The data display might also be enhanced to make it more transparent and straightforward. Customer support is still moving very slowly.

What recommendations would you give to someone considering this product?

Innovative software is SAS. There is various analytics on campaign efficacy, and general marketing channel tracking for different marketing channels. This makes it simpler to identify which programs are successful and profitable and ought to be sustained and which ought not to (therefore, they can be stopped or amended as appropriate).

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing