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SAP

SAP Marketing Automation Suite

Composite Score

7.9 /10

CX Score

7.9 /10

55 Reviews Write a Review

What is SAP Marketing Automation Suite?

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

Company Details

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Awards & Recognition

SAP Marketing Automation Suite won the following awards in the Marketing Platforms - Enterprise category

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8 Top Rated Capabilities

6 Top Rated Features

2023

4 Top Rated Capabilities

3 Top Rated Features

2022

SAP Marketing Automation Suite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Marketing Automation Suite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Marketing Automation Suite?

2% Negative

10% Neutral

88% Positive

Pros

Fair
Continually Improving Product
Helps Innovate
Trustworthy

Feature Ratings

Average 88

Email Marketing Automation

Social Media Marketing Management

Multi Channel Integration

Advanced Campaign Management

Advanced Data Segmentation

Marketing Asset Management

Marketing Analytics

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Mobile Marketing Management

Vendor Capability Ratings

Average 86

Ease of Customization

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

SAP Marketing Automation Suite Reviews

Barbara H.

Role: Sales Marketing
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

In-depth real-time data and insights are supplied

Likeliness to Recommend

9 /10

What differentiates SAP Marketing Automation Suite from other similar products?

The champion of all competitors. The most efficient and reliable software on the market. Having SAP's support behind it is another huge plus. The incredibly rapid and real-time data processing is a standout characteristic that greatly aids in the formulation of tactical decisions in the field.

What is your favorite aspect of this product?

One of the best advantages is the ability to divide data into smaller pieces. Email campaigns and automated marketing systems are great, too. Facilitating data automation and management. As a result, the one who is being consulted with must test.

What do you dislike most about this product?

Costs. The learning curve for SAP Marketing Cloud is steep, and its highly customizable segmentation options mean that only the most dedicated marketers will succeed. Because it's a web app, customization options are restricted.

What recommendations would you give to someone considering this product?

This application is great because it helps me to streamline my processes, which in turn allows me to do more with the same amount of labor. With its many application programming interfaces (APIs), it may easily be integrated with other platforms, such as customer relationship management and social media.

Pros

Continually Improving Product
Efficient Service
Acts with Integrity
Helps Innovate

Rebecca S.

Role: Finance
Industry: Manufacturing
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Sep 2022

Great product for organization

Likeliness to Recommend

6 /10

What differentiates SAP Marketing Automation Suite from other similar products?

Advanced technological capabilities

What is your favorite aspect of this product?

Well built interface

What do you dislike most about this product?

hard to learn some aspects of the software.

What recommendations would you give to someone considering this product?

Research competition

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Cons

Charges for Enhancements
Security Frustrates

MILI S.

Role: Finance
Industry: Finance
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jul 2022

Great product, must use, great use interface

Likeliness to Recommend

8 /10

What differentiates SAP Marketing Automation Suite from other similar products?

Easy usage.

What is your favorite aspect of this product?

Interactive product, easy to use

What do you dislike most about this product?

Implementation of product

What recommendations would you give to someone considering this product?

Must have, great usage

Pros

Trustworthy
Unique Features
Inspires Innovation
Respectful

How We Deliver

SAP Marketing Automation Suite

What is SAP Marketing Automation Suite?

Company Details

Need Assistance?

Awards & Recognition

SAP Marketing Automation Suite Ratings

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love SAP Marketing Automation Suite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

SAP Marketing Automation Suite Reviews

Barbara H.

In-depth real-time data and insights are supplied

Likeliness to Recommend

Pros

Rebecca S.

Great product for organization

Likeliness to Recommend

Pros

Cons

MILI S.

Great product, must use, great use interface

Likeliness to Recommend

Pros

Title

1
Since last award

Feature Ratings

Email Marketing Automation

Social Media Marketing Management

Multi Channel Integration

Advanced Campaign Management

Advanced Data Segmentation

Marketing Asset Management

Marketing Analytics

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Mobile Marketing Management

Vendor Capability Ratings

Ease of Customization

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support