What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSAP Marketing Automation Suite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on SAP Marketing Automation Suite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Helps Innovate
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Palak C.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Dec 2022
Fantastic Product
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
SAP Customer Engagement Marketing has a very user-friendly interface and ease of implementation differentiates it from other similar products
What is your favorite aspect of this product?
SAP Control finances and tax payments which is the best
What do you dislike most about this product?
I didn't found anything yet which I dislike about SAP
What recommendations would you give to someone considering this product?
If you haven't tried using this product, You must give it a try
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Peyton W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
SAP being at its best in marketing automation.
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
It is outstanding how well leads are managed between SAP Marketing Cloud and other SAP systems, such C4C sales. Everything in and around LEAD was given a lot of consideration, and it truly shines. There is no arguing that Lead Management is one of the SMC's fundamental functions, as advertised by SAP. Completing SAP Sales Cloud so that it can provide a complete end-to-end lead process overall strong tool with some SAP to SAP interfaces and holes in content studio.
What is your favorite aspect of this product?
It offers us a platform via which we may obtain information in real time. This always enables us to make the greatest choices possible at any given time. Additionally, we have been able to track the progress of our campaigns, make required adjustments, and receive real-time feedback. Additionally, it offers a single view that aids in optimizing your marketing initiatives. The current insights and analytics work really well.
What do you dislike most about this product?
The handling of errors when a lead fails is one area that should be improved. SAP might make this better by giving the problem codes and additional processing information more specifics. Additionally, SAP's service and support might improve in terms of event identification and priority setting. Although SAP Marketing Cloud has a lot of excellent capabilities, its partner ecosystem is still in its infancy.
What recommendations would you give to someone considering this product?
We can choose the optimum send timings and subject lines thanks to analytics on open rates, click through, etc. Finally, since salesforce is our customer relationship management solution, integration with it is crucial. For the vast majority of our clients, this platform is the best option when comparing price and functionality.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Jeremy P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2022
A little complex but a powerful tool.
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
It is also much better because SAP itself is providing the support. The real-time data processing is incredibly quick and useful for making quick decisions. The procedure of contact matching and merging is also important to highlight. A contact's golden record is created by SAP Marketing Cloud and might come from various sources. As a result, your marketing can engage actual individuals rather than just contacts.
What is your favorite aspect of this product?
I like how its connectivity enables you to use many channels to do marketing chores quickly and easily. It also allows us to measure various client KPIs across various channels, which helps us learn more about them and better understand their wants and needs. Another great benefit is real-time information, and we don't have to worry about marketing data or back-and-forth data transfers.
What do you dislike most about this product?
A Google Analytics connection option is available, but it requires SAP Cloud Platform Integration and conflicts with our advertising tags since it uses the campaign ID rather than a name that people can understand. Another difficulty that frequently arises is while connecting to SAP analytics. Setting permissions for email settings is problematic.
What recommendations would you give to someone considering this product?
When using an e-commerce platform from a different vendor, the tool is less appropriate and more challenging to integrate, while it is still doable. The tool connects effortlessly with SAP's customer experience suite. Otherwise, it's a useful piece of software.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity