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What is SAP Customer Data Platform?
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
Company Details
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Get AssistanceSAP Customer Data Platform Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Up
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 85%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Customer Data Platform?
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Aggregation
Real Time Capabilities
CRM Integration
Data Security
Omnichannel Integration
Data Enrichment
Behavioral Triggers
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
SAP Customer Data Platform Reviews

Alphy C.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2024
Easy to us
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
SAP Customer Data Platform is different because it's not just a CRM tool; it's a one-stop solution for handling customer data across different channels. This sets it apart from other similar products, giving businesses a complete view of customer information for better interactions and experiences.
What is your favorite aspect of this product?
My favorite thing about SAP Customer Data Platform is how it simplifies managing customer data. It's user-friendly and brings everything together in one place, making it easy to understand and use.
What do you dislike most about this product?
One thing that could be improved, in my opinion, is the complexity of the initial setup process. It might be challenging for new users to configure the platform effectively. Simplifying the onboarding experience could enhance accessibility for all users.
What recommendations would you give to someone considering this product?
If you're thinking about using SAP Customer Data Platform, start by thoroughly understanding its onboarding process. Take advantage of training resources, begin with small implementations, and reach out to customer support for assistance. Stay updated on new features to make the most of what the platform offers.
Pros
- Helps Innovate
- Reliable
- Fair
- Over Delivered

Katiuscia'På L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
An excellent platform for customer data
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
We had to research every significant component of the integration because the Solutions Architect on the project for connecting our e-commerce platform, SAP Hybris (now known as SAP Commerce). The best platform for storing consumer data is SAP, which is likely the largest repository. The sap technical support team gave us the assistance we needed, and the documentation for the interface is extensive.
What is your favorite aspect of this product?
The reliable product offers a fantastic platform for enhancing and growing our relationship with our clients. In addition, SAP has produced several simple components to integrate with the core CR&B product, which we are considering using to broaden our selection of goods and services beyond necessities. Utilization is simple. It gives users and administrators the access they need to get a complete picture of the accounts connected to the application. Since most features are pre-built, customization is limited.
What do you dislike most about this product?
To be on pace with how utilities operate, base functionality has to be updated. Even to accomplish like for like, we had to make many improvements. IT and business support costs are significantly higher than anticipated compared to traditional systems. Operating and customizing the product calls for very specialized skills that are not readily available on the market.
What recommendations would you give to someone considering this product?
Sap offers a team of experts that can assist you in getting started and address any particular needs you might have as you navigate the demands of your business teams as you begin to use Sap. In our discussion, we discussed both the advantages and disadvantages of the software.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service
Priya S.
- Role: Consultant
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jul 2022
Easy to use, but a bit pricey
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
Some other customer data platforms do provide a free version of their software to be used during testing or with a limited feature set, which is missing here.
What is your favorite aspect of this product?
Being able to get all the customer information in one place helps the business owner in many ways, including identifying the customer requirements, solving their profile creation issues, and many more.
What do you dislike most about this product?
I personally advocate for open source tools and technologies and thus miss that in SAP.
What recommendations would you give to someone considering this product?
More developers and users can be involved in some open documentation and an open-sourced version is made available.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity