What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Fair
- Trustworthy
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Customization
Breadth of Features
Ease of IT Administration
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
Jyothsna R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2023
Great product, must try for sales and marketing.
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
With SAP CRM customers can easily, quickly can leverage email marketing capabilities. If a person who is looking for end to end marketing solution then SAP is the best option because it has improved a lot in the cloud for customers. It can easily get with Business intelligence for the analytics.
What is your favorite aspect of this product?
Email Marketing
What do you dislike most about this product?
There is no free trial plan for new users.
What recommendations would you give to someone considering this product?
Yes without any second thought anyone can go for SAP CRM as it is user friendly and can do all end to end marketing tasks.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
shubham s.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
SAP is the best tool in business.
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
To be honest, We are all aware of how excellent SAP is and how well it has performed. It is well integrated with other software we use day to day basis.
What is your favorite aspect of this product?
Well, I mostly use it for digital selling, and I've made sure that my sales team makes the most of this incredible tool. It is wonderful to use, easy to use, and provides a terrific user experience. Everyone on the team has gained experience using it and carrying out expansion strategies for both B2B and retail. As SAP stands on its own brand identity, I'd say everything is on par with SAP.
What do you dislike most about this product?
The Export button's form is inconsistent under Survey on the Results tab. This button will be improved in a later version.
What recommendations would you give to someone considering this product?
When you have a competent staff, the sales team, managers, and analysts can manage their analytics and business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
chetan s.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
For large scale business SAP is the way to go.
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM has one major edge over the other software which is the integration with SAP as well as third-party tools. It made our job easy and productivity has increased.
What is your favorite aspect of this product?
One of the best CRMs to work with is SAP, which has a seamless, fully automated data flow. Additionally, it assisted with marketing initiatives and directed sales. It works best to increase the output of any department that interacts with customers.
What do you dislike most about this product?
The user interface is fairly complicated, thus training will take time and effort. New integrations must also receive admin permission, which typically results in project delays.
What recommendations would you give to someone considering this product?
It aids in the organisation and storage of customer data, which serves as a vital input for our sales, marketing, and customer support operations. On SAP CRM, we essentially manage the client lifecycle.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
