This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
SAP CRM Logo
SAP CRM Logo
SAP

SAP CRM

Composite Score
8.4 /10
CX Score
8.6 /10
Category
SAP CRM
8.4 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

Filter By

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Fair
  • Trustworthy
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 79

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

81

Marketing Management

81

Collaboration

81

Customer Service Management

80

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

76

Mobile

65

Vendor Capability Ratings

Average 79

Vendor Support

82

Quality of Features

82

Business Value Created

81

Ease of Data Integration

80

Ease of Customization

80

Breadth of Features

80

Ease of IT Administration

79

Ease of Implementation

79

Product Strategy and Rate of Improvement

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Shantanu B.

  • Role: Operations
  • Industry: Retail
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2023

Great CRM software for the business

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

SAP CRM include sales force automation, marketing automation, service, and customer analytics, It is a widely adopted CRM software. It is best fit for all organizations, it depends on their specific needs, features and budget.

What is your favorite aspect of this product?

SAP CRM helps to make stock management very easy and user friendly, helps to manage the clients in priority basis as well as it helps to make pre sales planning and to manage it.

What do you dislike most about this product?

Sometimes it got lagged at the time of using and you have to close the software(your entire work got vanished), you really need a high speed internet connectivity to run the software easily in the organization .

What recommendations would you give to someone considering this product?

SAP CRM is designed to help organizations manage customer interactions , data throughout the customer lifecycle and the main features include Sales force automation, Customer analytics and providing a seamless flow of data across the organization.

Pros

  • Efficient Service
  • Inspires Innovation
  • Helps Innovate
  • Continually Improving Product

Arpit D.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2023

An amazing CRM to serve all the business needs

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM is a champion in this space and serves all business requirements. Its breadth of services and depth of solutions enables great success and possibilities to become more efficient and competent.

What is your favorite aspect of this product?

The breadth of features is phenomenal. It has a lot to achieve with amazing sales automation, account-based marketing, real-time data management, and much more.

What do you dislike most about this product?

It is a costly platform and only companies with high budget can afford it for long term usage.

What recommendations would you give to someone considering this product?

Definitely! It has all the required features and solutions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sahil B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Excellent tool for managing Marketing and Sales !!

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP is focusing on mission critical applications and a user interface that is user-friendly. They provide a complete product line, allowing a business to take advantage of integration for all facets of their backend office. Based on real user demands, improvements are now being made very quickly. In addition to its cloud products, SAP also provides SAP CRM, a reputable on-premises deployment option, to customers.

What is your favorite aspect of this product?

View graphical budget summaries for various geographic areas, examine historical data, and go into particular budgets to make modifications. creating excellent micro and macro reports for all clients Includes visual elements including a dashboard that shows real-time budgets and costs and a shared calendar for campaigns.

What do you dislike most about this product?

The capacity for simple language learning. Although it is user-friendly, learning can be extremely difficult. The process is not very organized and effective, and putting policies into place requires a lot of work, money, and time. But occasionally, bugs appear. It's not always the case that the information is updated once we make changes and click save.

What recommendations would you give to someone considering this product?

used to enable and automate the sales opportunity funnel There is a well-developed solution for resource scheduling, filing time and labour, billing, and invoicing for service business tasks such service orders, contract management, repairs, and dispatching of field engineers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular SAP CRM Comparisons