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SAP

SAP CRM

Composite Score
8.1 /10
CX Score
8.3 /10
Category
SAP CRM
8.1 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Fair
  • Reliable
  • Respectful

Feature Ratings

Average 80

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

82

Marketing Management

81

Collaboration

81

Customer Service Management

81

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

77

Mobile

67

Vendor Capability Ratings

Average 80

Vendor Support

82

Quality of Features

82

Business Value Created

81

Breadth of Features

80

Ease of Data Integration

80

Ease of Customization

80

Product Strategy and Rate of Improvement

79

Ease of Implementation

79

Ease of IT Administration

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Nancy C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Tool to manage customer relationships

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

The direct interaction we have with customers is one of the variables that determine the software's most exceptional attributes in the case of SAP CRM. With SAP CRM, knowing clients is a very simple chore. This application automates customer data and simplifies recognizing tasks. The time has come for a single, comprehensive solution.

What is your favorite aspect of this product?

The cash management method in SAP CRM is highly beneficial. It gathers data from many sources and maintains it in a searchable, easily accessible database, with the aging of verifiably recoverable dues. It can be altered to meet the requirements of the specific company. Making reports is helpful. It monitors customer interactions and provides the option to save and review thorough notes.

What do you dislike most about this product?

It could be more user-friendly, and learning how to use it can be challenging. The visual appeal of the user interface should be improved. Sometimes commands could be more intuitive and straightforward. The user interface is decent but might use some updating. The number of mouse clicks and page navigation might be reduced.

What recommendations would you give to someone considering this product?

When handling several relationships at various sales cycle stages, SAP is a valuable platform. We suggest it because it is straightforward, widely known, and has few problems. When handling several relationships at various sales cycle stages, SAP is a helpful platform. We suggest it because it is straightforward, widely known, and has few problems.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Princeton S.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A solid CRM solution

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

Salesforce and SAP CRM are frequently compared because of their long histories. We solely used Sales CRM, and it works well for us. Integration is one advantage I see over Salesforce. Sales CRM and SAP ERP are incredibly well-connected from the opportunity to the billing process. The leadership team can maintain track of the sales process thanks to SAP's analytics and the good mobile UI.

What is your favorite aspect of this product?

The organization directly benefits from adopting SAP CRM through the capabilities of sales force automation, contact management, partners, documents, pipelines, and time management. With the help of these features, we can manage business performance. The interaction center excels at giving customers a 360-degree view with ease. A variety of options to customize the solution to the organization's needs. It communicates effectively with several departments using the WM system. Making reports is beneficial.

What do you dislike most about this product?

Short downtime issues are a prevalent complaint from SAP CRM customers; these issues can happen at any time for no apparent reason. No matter what we ask of the SAP CRM support staff, these outages constantly occur without warning. Some reported bugs took SAP longer than usual to fix.

What recommendations would you give to someone considering this product?

It is very well suited for significant organizations that need to be synchronized and consistent with CRM solutions across multiple offices located in various locations. However, quick installations where money is an issue could make it a risky investment. SAP is a pain and a fantastic tool for our business. Although the learning curve is significant, once you understand how the system operates, the amount of data collected and the opportunities seem limitless.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Oliver K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Provides good case management from start to finish

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

is an end-customer solution that supports financial case management, To support users through service ticket/case management.

What is your favorite aspect of this product?

Automates lead distribution, does not allow duplicate leads, makes it easy to create campaign codes for marketing activities, allows leads to be assigned to partners, makes it easy to track progress and generate and view reports.

What do you dislike most about this product?

The interface is not the most modern or attractive, and it is a heavy tool.

What recommendations would you give to someone considering this product?

it is suitable for all types of businesses due to its wide range of functions and its strong integration with SAP and non-SAP products. You will have to decide whether or not you want to integrate the system with other SAP components before making any decisions.

Pros

  • Continually Improving Product
  • Efficient Service
  • Inspires Innovation
  • Saves Time

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