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What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Trustworthy
- Fair
- Reliable
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
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Nancy C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Tool to manage customer relationships
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
The direct interaction we have with customers is one of the variables that determine the software's most exceptional attributes in the case of SAP CRM. With SAP CRM, knowing clients is a very simple chore. This application automates customer data and simplifies recognizing tasks. The time has come for a single, comprehensive solution.
What is your favorite aspect of this product?
The cash management method in SAP CRM is highly beneficial. It gathers data from many sources and maintains it in a searchable, easily accessible database, with the aging of verifiably recoverable dues. It can be altered to meet the requirements of the specific company. Making reports is helpful. It monitors customer interactions and provides the option to save and review thorough notes.
What do you dislike most about this product?
It could be more user-friendly, and learning how to use it can be challenging. The visual appeal of the user interface should be improved. Sometimes commands could be more intuitive and straightforward. The user interface is decent but might use some updating. The number of mouse clicks and page navigation might be reduced.
What recommendations would you give to someone considering this product?
When handling several relationships at various sales cycle stages, SAP is a valuable platform. We suggest it because it is straightforward, widely known, and has few problems. When handling several relationships at various sales cycle stages, SAP is a helpful platform. We suggest it because it is straightforward, widely known, and has few problems.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Princeton S.
- Role: Public Sector
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
A solid CRM solution
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Salesforce and SAP CRM are frequently compared because of their long histories. We solely used Sales CRM, and it works well for us. Integration is one advantage I see over Salesforce. Sales CRM and SAP ERP are incredibly well-connected from the opportunity to the billing process. The leadership team can maintain track of the sales process thanks to SAP's analytics and the good mobile UI.
What is your favorite aspect of this product?
The organization directly benefits from adopting SAP CRM through the capabilities of sales force automation, contact management, partners, documents, pipelines, and time management. With the help of these features, we can manage business performance. The interaction center excels at giving customers a 360-degree view with ease. A variety of options to customize the solution to the organization's needs. It communicates effectively with several departments using the WM system. Making reports is beneficial.
What do you dislike most about this product?
Short downtime issues are a prevalent complaint from SAP CRM customers; these issues can happen at any time for no apparent reason. No matter what we ask of the SAP CRM support staff, these outages constantly occur without warning. Some reported bugs took SAP longer than usual to fix.
What recommendations would you give to someone considering this product?
It is very well suited for significant organizations that need to be synchronized and consistent with CRM solutions across multiple offices located in various locations. However, quick installations where money is an issue could make it a risky investment. SAP is a pain and a fantastic tool for our business. Although the learning curve is significant, once you understand how the system operates, the amount of data collected and the opportunities seem limitless.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Oliver K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2022
Provides good case management from start to finish
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
is an end-customer solution that supports financial case management, To support users through service ticket/case management.
What is your favorite aspect of this product?
Automates lead distribution, does not allow duplicate leads, makes it easy to create campaign codes for marketing activities, allows leads to be assigned to partners, makes it easy to track progress and generate and view reports.
What do you dislike most about this product?
The interface is not the most modern or attractive, and it is a heavy tool.
What recommendations would you give to someone considering this product?
it is suitable for all types of businesses due to its wide range of functions and its strong integration with SAP and non-SAP products. You will have to decide whether or not you want to integrate the system with other SAP components before making any decisions.
Pros
- Continually Improving Product
- Efficient Service
- Inspires Innovation
- Saves Time