Salsify Customer Reviews 2026 | Product Information Management

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Salsify

Composite Score

7.0 /10

CX Score

7.2 /10

110 Reviews Write a Review

What is Salsify?

Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination. Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify every day to drive efficiency, power growth, and lead the digital shelf

Company Details

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Awards & Recognition

Salsify won the following awards in the Product Information Management category

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0 Top Rated Capabilities

3 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

6 Top Rated Features

2023

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

7 Top Rated Features

2022

Salsify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salsify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

74 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salsify?

3% Negative

19% Neutral

78% Positive

Pros

Respectful
Performance Enhancing
Enables Productivity
Acts with Integrity

Cons

Under Delivered

Feature Ratings

Average 77

Business Process Automation

Data Export

Master Record Management

Omni-Channel Information Delivery

Advanced Search and Filtering

Role-Based Access Management

Workflow and Approval Management

Integration

Product Categorization & Relationships

Data Syndication

Digital Asset Management

Vendor Capability Ratings

Average 76

Business Value Created

Availability and Quality of Training

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Salsify Videos

Salsify Reviews

Role: Industry Specific Role
Industry: Apparel
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2022

Fantastic, constantly improving product!

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Performance Enhancing
Fair
Helps Innovate

Max S.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

There is a learning curve, but a great tool indeed

Likeliness to Recommend

6 /10

What differentiates Salsify from other similar products?

Customization is great. Need to explore the API connection aspect further, but that is on the roadmap for us.

What is your favorite aspect of this product?

Having all product details/specs/assets in one place is great.

What do you dislike most about this product?

The learning curve is tough, but plenty of resources available to figure things out.

What recommendations would you give to someone considering this product?

Give it a shot -- There are likely some features worth your while.

Pros

Trustworthy
Effective Service
Saves Time
Respectful

Tiffany W.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Not as pricey but very manual based, tedious.

Likeliness to Recommend

7 /10

What differentiates Salsify from other similar products?

Salsify seems similar to other platforms, I'm not sure what differentiates it aside from cost.

What is your favorite aspect of this product?

I do not have a favorite aspect of this product yet.

What do you dislike most about this product?

I do not like that the product is very tedious and it is not user friendly in terms of the onboarding process.

What recommendations would you give to someone considering this product?

Being very good at data management will help you be successful with the product.

Pros

Respectful
Transparent

Cons

Less Efficient Service
Less Effective Service
Less Caring

How We Deliver

Events

Salsify

What is Salsify?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

Salsify Ratings

86 Likeliness to Recommend

100 Plan to Renew

74 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+75 Net Emotional Footprint

How much do users love Salsify?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Business Process Automation The use of technology (AI, NLP, Machine Learning or others) to automate processes throughout an organization, which can help in changing product details.

Data Export Allows for multiple export options into CSV, XLSX, XML, Jason, or PDF.

Master Record Management Ability to onboard a new product, define its attributes, update them and manage product record lifecycle.

Omni-Channel Information Delivery Ability to deliver product information in a differentiated manner i.e. specific for a channel requirements.

Advanced Search and Filtering Quickly find information based on filtering multiple attributes and conditions and save filters for future use.

Role-Based Access Management Ability to assign permissions around editing, commenting, downloading based on user roles / Active Directory groups.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Integration Integration with augmentation solutions like DRM, Active Directory or LDAP, SIEM, and NAC.

Product Categorization & Relationships Allows users to manage data and products based on specific traits or segments.

Data Syndication Ability to import data from various internal and external sources and syndicate it to industry-standard data pools and exchanges (e.g.: GDSN, 1WorldSync, GXS).

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Salsify Videos

Salsify Reviews

Fantastic, constantly improving product!

Likeliness to Recommend

Pros

Max S.

There is a learning curve, but a great tool indeed

Likeliness to Recommend

Pros

Tiffany W.

Not as pricey but very manual based, tedious.

Likeliness to Recommend

Pros

Cons

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1
Since last award

Feature Ratings

Business Process Automation

Data Export

Master Record Management

Omni-Channel Information Delivery

Advanced Search and Filtering

Role-Based Access Management

Workflow and Approval Management

Integration

Product Categorization & Relationships

Data Syndication

Digital Asset Management

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement