What is Salesforce Data 360?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
98 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Data 360?
Pros
- Respectful
- Client Friendly Policies
- Fair
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
CRM Integration
Dashboards, Analytics and Reporting
Real Time Capabilities
Data Aggregation
Omnichannel Integration
Behavioral Triggers
Data Enrichment
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Usability and Intuitiveness
Salesforce Data 360 Reviews
mayur k.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2022
Great product
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
It's reliable
What is your favorite aspect of this product?
Trustworthy
What do you dislike most about this product?
It's Features
What recommendations would you give to someone considering this product?
It's definitely worth
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Vinah S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2022
Tactical Customer Data Control Structure.
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
Salesforce CDP holds and analyze the data that customer have for swift communications..
What is your favorite aspect of this product?
Salesforce CDP has apprehensive ways of collecting details from the customers profile..
What do you dislike most about this product?
Salesforce CDP ensure the marketing analytics conducted are extensive and useful.
What recommendations would you give to someone considering this product?
Salesforce CDP saves on the communications stress due to the availability of the clients details.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anand K.
- Role: Public Sector
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2022
Excellent tool for increasing sales management.
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
Existing email synchronization in an app enables access to mail for all purposes, as well as updates to the sales process and customer relationship management, from a single platform. You can categories and retrieve the leads with ease due to the Salesforce marketing cloud. It's a very knowledgeable cloud that aids in the upkeep of reliable MIS reporting.
What is your favorite aspect of this product?
The best feature of this tool is its integration with AI, which enables businesses to gain even deeper insights into their clientele and better understand them personally. This tool is also quite flexible, which further enhances its value. Every channel, including email studio, mobile studio, social studies, etc., offers a customized customer experience. Your social media accounts can all be managed in one place, so you don't have to go from one site to another.
What do you dislike most about this product?
Salesforce can't assist you in handling a lot of information. The reporting portion is susceptible to even the slightest modification, and the data format is not always straightforward. Additionally, it can be challenging to discern between folders and subfolders. It cannot be easy to manage all fields, all program, etc., with flexibility, adjustments, and adaption.
What recommendations would you give to someone considering this product?
enables the tracking, sharing, and using of data and comments for sales and problem-solving scenarios. For businesses dealing with enormous amounts of data, Salesforce is incredibly helpful. The best feature of a standard reference to track the life cycle of a service opportunity is the production of tickets. We used Salesforce to increase our productivity and sales closing abilities while automating some tedious tasks.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
