What is Salesforce Data 360?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
96 Plan to Renew
2
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Data 360?
Pros
- Inspires Innovation
- Fair
- Effective Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
Data Aggregation
Omnichannel Integration
CRM Integration
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Vendor Support
Ease of Customization
Business Value Created
Ease of IT Administration
Usability and Intuitiveness
Salesforce Data 360 Reviews
Saumin D.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2025
Using Salesforce CDP for Smarter Customer Insights
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
Salesforce CDP stands out from other customer data platforms due to its deep integration within the broader Salesforce ecosystem, allowing businesses to unify customer data from various sources—such as CRM, marketing, sales, and service into a single comprehensive profile. It offers real-time data processing and AI-powered segmentation through Salesforce Einstein, enabling highly personalized and timely customer experiences across multiple channels. Additionally, Salesforce CDP’s robust connectivity with tools like MuleSoft and Tableau allows seamless integration with external systems and advanced data visualization. Unique features such as z
What is your favorite aspect of this product?
Its real-time personalization powered by AI. The way it can instantly unify data from multiple sources and then use Salesforce Einstein to deliver highly targeted, personalized experiences across channels is impressive. This not only helps businesses engage customers more meaningfully but also drives better outcomes by making every interaction smarter and more relevant. Plus, the seamless integration with the entire Salesforce ecosystem makes it a very powerful and flexible tool for marketers and customer success teams alike
What do you dislike most about this product?
Its complexity and cost, especially for smaller businesses. Because it’s deeply integrated within the Salesforce ecosystem and packed with advanced features, setting it up and customizing it to fit specific needs can be resource-intensive and may require specialized expertise. Additionally, the pricing can be quite high compared to other CDPs, which might put it out of reach for some organizations. So, while it’s powerful, it might feel overwhelming or too expensive for companies without a mature Salesforce environment or dedicated technical teams. Does that align with what you’ve heard or experienced?
What recommendations would you give to someone considering this product?
I recommend ensuring your business uses or plans to use other Salesforce products, as the CDP’s strength lies in seamless ecosystem integration. Clearly define your customer data sources and goals to tailor implementation effectively. Be ready for a complex setup requiring resources for data integration, training, and management. Leverage AI features like Einstein for personalization, but ensure your team is prepared. Finally, evaluate costs versus ROI and consider starting with a pilot before full adoption.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Aditya A.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2025
powerful, needs better real-time capabilities
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
stands out due in CRM integration, strong data security, native compatibility with other Salesforce products making it ideal for organizations already in the salesforce ecosystem
What is your favorite aspect of this product?
data unification and segmentation capabilities are highly efficient enabling better audience targeting, improved personalization, deeper customer insights
What do you dislike most about this product?
implementation and integration process is a bit complex, time-consuming especially when connecting non-salesforce data sources, requiring significant IT involvement
What recommendations would you give to someone considering this product?
evaluate data integration before purchase, salesforce CDP works best if you’re already using salesforce CRM and related products, also invest in training and involve both IT and business teams early for a smoother rollout
Pros
- Security Protects
- Helps Innovate
- Continually Improving Product
- Reliable
Shivam K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
robust customer data management capabilities
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
its seamless integration with the broader Salesforce ecosystem
What is your favorite aspect of this product?
its ability to unify customer data from various sources
What do you dislike most about this product?
pricing of Salesforce CDP is on the higher end, especially for smaller businesses or those with limited budgets
What recommendations would you give to someone considering this product?
It has excellent crm features so don't hesitate while purchasing it. It will boost your business
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
