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Qualtrics

Qualtrics Strategy & Research

Composite Score

7.5 /10

CX Score

7.6 /10

53 Reviews Write a Review

What is Qualtrics Strategy & Research?

Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.

Company Details

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Awards & Recognition

Qualtrics Strategy & Research won the following awards in the Survey Software category

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0 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2024

2 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

0 Top Rated Features

2022

Qualtrics Strategy & Research Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics Strategy & Research.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics Strategy & Research?

5% Negative

10% Neutral

85% Positive

Pros

Performance Enhancing
Trustworthy
Fair
Reliable

Feature Ratings

Average 83

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

Templates & Question Library

APIs and Integration

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Average 80

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Also Featured in...

Customer Intelligence

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Qualtrics Strategy & Research Reviews

Rohit K.

Role: Operations
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Best tool for Survey Programming

Likeliness to Recommend

10 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Experience Management Platform: It goes beyond surveys, offering CXM, EXM, PXM, and BXM capabilities. Advanced Survey Features: Provides sophisticated question types, logic, and mobile optimization. Powerful Analytics: Real-time data analysis, customizable dashboards, text analytics, and predictive modeling. Focus on Experience Design: User-friendly interfaces, templates, and expert-designed question libraries.

What is your favorite aspect of this product?

Comprehensive feature set, advanced analytics capabilities, and user-friendly interface.

What do you dislike most about this product?

The product is bit pricing, Have learning curve for advanced features

What recommendations would you give to someone considering this product?

Define your needs clearly. Compare pricing options. Test the platform through trials or demos. Assess training and support needs. Gather feedback from other users. Plan for integration with other systems. Ensure security and compliance. Consider starting with a smaller implementation.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Jennifer P.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Great tool for surveys, easy to use!

Likeliness to Recommend

9 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Intuitive design

What is your favorite aspect of this product?

How easy it is to use, very minimal time needed to be competent in Qualtrics

What do you dislike most about this product?

I wish there were more options for Look and Feel of survey, but this is minor

What recommendations would you give to someone considering this product?

I would definitely recommend

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ruth W.

Role: Industry Specific Role
Industry: Government
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Feb 2024

A great VoC platform, with easy to build survey.

Likeliness to Recommend

7 /10

What differentiates Qualtrics Strategy & Research from other similar products?

I used CoreXM while working with IRD. It was a great choice for the VoC program compared to what we had prior.

What is your favorite aspect of this product?

The survey build, data visualization, analysis and dashboard.

What do you dislike most about this product?

From experience nothing.

What recommendations would you give to someone considering this product?

It's a great platform for VoC with large customer base and frequent surveying.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

How We Deliver

Events

Qualtrics Strategy & Research

What is Qualtrics Strategy & Research?

Company Details

Need Assistance?

Awards & Recognition

Qualtrics Strategy & Research Ratings

83 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+79 Net Emotional Footprint

How much do users love Qualtrics Strategy & Research?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Collaboration Invite people to review or edit the survey before sending them out.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Role and User Management Enable different levels of access and permissions based on role.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Customer Intelligence

Qualtrics Strategy & Research Reviews

Rohit K.

Best tool for Survey Programming

Likeliness to Recommend

Pros

Jennifer P.

Great tool for surveys, easy to use!

Likeliness to Recommend

Pros

Ruth W.

A great VoC platform, with easy to build survey.

Likeliness to Recommend

Pros

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Feature Ratings

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

Templates & Question Library

APIs and Integration

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization