What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Ernesto B.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted May 2022
Fantastic product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Unlike other products, we ourselves can say that this tool is exclusive and works great, because we can say that Oracle has fascinated us by giving us invitations that will stimulate sales, in addition to what we have you can also use it for email automation and lead capture.
What is your favorite aspect of this product?
What I liked the most about this tool is that this platform is used by my organization to calculate customer costs. Oracle uses various content platforms such as social media, website platform to be able to get as close to the customer as possible.
What do you dislike most about this product?
Since we have used this tool, we have not found any failures in the product, so bositris we feel quite practical with this product.
What recommendations would you give to someone considering this product?
We ourselves can recommend this tool because it is one of the best platforms for content or network marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Sorina Meria S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Oracle Marketing Cloud is highly customizable
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
We can keep eye on customer behavior on our website through its online behavior track features. It is good for delivering outbound mails. Oracle marketing cloud is highly customizable. Oracle gives data in an easily understandable form and its reports are beneficial for us. They are flexible and have mobile accessibility.
What is your favorite aspect of this product?
We can automatically qualify leads to update our CRM and can deliver design email templates from our CRM. It measures consumer sentiments with the help of information provided by customer service requests. It provides individual communication for specific segments and sends them on our preferred channel.
What do you dislike most about this product?
Their customer support team is not good. Their rates are high end expensive. The update is not provided by oracle marketing. It is not user-friendly. The time of sync between CRM platforms is low sometimes. We face hurdles in using email designers. They have limited data exportability we cannot export everything.
What recommendations would you give to someone considering this product?
I would recommend Oracle because it can campaign management for marketing teams. It also has the ability to unite customer signals and communication. Their analytics tool is good for large organizations because a lot of clients approach them through their websites. Oracle provides insights, is flexible, and helps us to analyze data.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
brianna o.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Increasing the efficiency of online marketing
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
The strongest feature of Oracle as a digital marketing agency is its convenience of use and flexibility to lead the promotion processes for customers based on their needs and behaviors, all through automation.
What is your favorite aspect of this product?
It has a wide range of capabilities, functionalities, and integrations. Inside the platform, we can develop almost any program or procedure.
What do you dislike most about this product?
Reporting is terrible. It isn't straightforward, as well as the personalized reports are difficult to create and take time to load.
What recommendations would you give to someone considering this product?
Well, if you've a large business and would like to handle prospects with less work, this really is the program to explore, but just let me make one point clear: when compared to other program that enables automation, Oracle appears to be a little costly.
Pros
- Reliable
- Respectful
- Helps Innovate
- Continually Improving Product