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Oracle

Oracle Marketing

Composite Score

8.4 /10

CX Score

8.7 /10

91 Reviews Write a Review

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details

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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

9 Top Rated Capabilities

8 Top Rated Features

2022

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

1% Negative

1% Neutral

98% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 88

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Availability and Quality of Training

Vendor Support

Oracle Marketing Reviews

Felicia B.

Role: Industry Specific Role
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Marketing and sales management product

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

I have no experience from similar products in our organization.

What is your favorite aspect of this product?

Oracle Marketing Cloud has established great marketing channel in our company. It lays down plans and strategies of reaching out to potential customers through sending email marketing campaigns frequently. Planning on marketing has enabled us to develop on great plans of increasing sales and profit gains that has boosted the growth of our company.

What do you dislike most about this product?

I have not disliked anything to do with this great platform. I have not experienced any drawback from its performance.

What recommendations would you give to someone considering this product?

Our development and growth as an organization has been achieved from the contribution of this great product.

Pros

Continually Improving Product
Inspires Innovation
Saves Time
Client Friendly Policies

Silvia K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Productive Oracle Marketing Package.

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

The Oracle Marketing capabilities are quite reliable.

What is your favorite aspect of this product?

Simplicity to set the software and the support its active.

What do you dislike most about this product?

Dislike there is none, everything on the tool works very easily.

What recommendations would you give to someone considering this product?

One of the major Cloud marketing software with easy features and the user can take a very short tie of period on understanding its functionality.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gianna M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2020

Easy Email Marketing Automation Tool.

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

Very simple adapting to the tool functions.

What is your favorite aspect of this product?

Marketing analytics and the campaign management.

What do you dislike most about this product?

No detected usability errors on the software.

What recommendations would you give to someone considering this product?

Great Oracle tool for marketing management and the tool interface is easy to learn.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Oracle Marketing

What is Oracle Marketing?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Oracle Marketing Ratings

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Oracle Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Oracle Marketing Reviews

Felicia B.

Marketing and sales management product

Likeliness to Recommend

Pros

Silvia K.

Productive Oracle Marketing Package.

Likeliness to Recommend

Pros

Gianna M.

Easy Email Marketing Automation Tool.

Likeliness to Recommend

Pros

Title

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Availability and Quality of Training

Vendor Support