This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Oracle Marketing Logo Award Winner Product Badge
Oracle Marketing Logo Award Winner Product Badge
Oracle

Oracle Marketing

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Oracle Marketing
8.4 /10

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

Filter By

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

1% Negative
1% Neutral
98% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 88

Advanced Campaign Management

90

Marketing Analytics

88

Marketing Workflow Management

88

Email Marketing Automation

88

Advanced Data Segmentation

87

Marketing Operations Management

87

Multi Channel Integration

87

Mobile Marketing Management

86

Marketing Asset Management

85

Social Media Marketing Management

84

Community Marketing Management

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Ease of Customization

87

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

84

Ease of Data Integration

84

Quality of Features

84

Breadth of Features

84

Availability and Quality of Training

83

Vendor Support

82

Oracle Marketing Reviews

Ivana S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

Unlike other platforms, Oracle allows us to share our marketing content, allowing us to identify more specific content for our customers, allowing us to better manage our sales department.

What is your favorite aspect of this product?

What I like best is the ability to integrate with your mobile phone, which means you don't need an external IDE to develop; everything you need is in the web console and the configuration you use to personalize it. I can use keywords to search for any type of information.

What do you dislike most about this product?

Even though we like this product, we can't ignore the things that make us cringe, but we believe it could be improved if more design functions for arranging and removing items were added, as this would provide a more appealing design to the platform.

What recommendations would you give to someone considering this product?

I always recommend that the best way to ensure that your company and its activities are frctiferas is to use the best products, which is why we can recommend Oracle for implementation in the organization if it will meet your needs.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Jean Carlos H.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2021

Fantastic Product

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

What makes Oracle different from other products is that it is an email marketing automation platform that adapts to any type of industry, whether it is considered a small company or a transnational, also that also provides accurate information and updated.

What is your favorite aspect of this product?

What we like most about the product is that it allows us to easily automate and manage our database. In addition to the access and control of different media.

What do you dislike most about this product?

For us this product is very complete so we cannot find something that we can say that we do not like about the product as it helps us to increase the reach of the company and our products, but also helps to improve the recognition of the brand among the audience.

What recommendations would you give to someone considering this product?

We can recommend this product to everyone as it is very effective and easy to use, as well as being used for any type of company, at least in our particular case we are not very happy with the use of it.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation

Nina R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

One step further to efficiency with Oracle

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

We were interested in improving the management to attract potential customers, we tried to achieve these negotiations with Amazon Aurora, this was our first option, but we really managed to turn a potential customer into a potential buyer thanks to efficient and meaningful communication, so we wanted implement a tool that would reinforce this point since we felt it as a weakness, we wanted to have a path to sale that was perfectly controlled, I think this was what we needed to improve the follow-up to potential customers, so we used Oracle.

What is your favorite aspect of this product?

It could easily indicate that I have had a pleasant experience with the software, we have found in it a mechanism that has helped us to integrate the content that we provide to the web, the way in which we have managed through the java codes to register how our users behave and the feedback, which has begun to increase the leads in a better way. What I liked the most was the power and potential of the tool, having the advantage of being able to follow up with our clients from the first moment, that is, from who come across our content on any of our platforms, this is what digital marketing and the new tren

What do you dislike most about this product?

Our path with Oracle has been one of growth, while they have been improving and updating us too, perhaps that is why we have not noticed the flaws that the software previously had, currently the only thing that would be in disagreement would be that its interface is still designed in One way each time you want to start using a procedure seems more cumbersome than it really is, and I assure you that in the end you could avoid many of the steps that are required for the final result.

What recommendations would you give to someone considering this product?

We know that as marketing specialists we look for the best alternatives to facilitate the work of information distributions, we are always in search of having more scope, I would recommend betting on software in this way, which can facilitate emailing campaigns, which according to our bases of data will arrive effectively, having for sure an improvement in the statistics.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service

Cons

  • Vendor Friendly Policies
  • Under Delivered