What is Optimizely Web Experimentation?
Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection. Built for the enterprise, the platform is a front-end A/B and multi-page experimentation product that uses features like exclusion groups that let you safely run multiple experiments on the same page.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
94 Plan to Renew
1
Since last award
77 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Web Experimentation?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Landing Page & Web Form Testing
Goal Tracking and Conversion Definition
Traffic Allocation Control
Split Testing
Audience Segmentation
Integrations
Multivariate Testing
Split URL Testing
Visual Editor
Heatmaps/Clickmaps
Personalization/Audience Targeting
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Quality of Features
Ease of Customization
Vendor Support
Usability and Intuitiveness
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Optimizely Web Experimentation Reviews
ANDREA S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jun 2023
TERRIFIC PRODUCT, NEEDS MORE FEATURES
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
EASE OF USE, EASE OF RECEIVING DATA, DECISION MAKING; ANYONE WITH ANALYTICAL CAPABILITIES WHO KNOWS WHAT IS TRYING TO BE ACHIEVED (AND HOW) CAN SET THIS TOOL UP
What is your favorite aspect of this product?
EASE OF USE TO SET UP A/B TESTING
What do you dislike most about this product?
VERY BASIC FEATURES & FUNCTIONALITY
What recommendations would you give to someone considering this product?
USE TO START PROVING OUT A/B TESTING, MAKING DATA DRIVEN DECISIONS
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Under Delivered
Neeraj S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2023
Very Good DXP Product
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
Its easy-to-use visual editor, advanced targeting options, and seamless integration with other tools, Optimizely empowers businesses to optimize their websites and deliver personalized user experiences effectively.
What is your favorite aspect of this product?
A/B tests and Multivariate tests
What do you dislike most about this product?
not at the moment
What recommendations would you give to someone considering this product?
Easy documentation, tutorials, and customer support channels to ensure a smooth onboarding process.
Rahul P.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2023
"Great product with good support"
Likeliness to Recommend
What is your favorite aspect of this product?
Powerful Experimentation Capabilities: Optimizely offers a wide range of experimentation options beyond simple A/B testing. Users appreciate the ability to run multivariate tests, redirect tests, and server-side experiments, allowing them to test and optimize various aspects of their digital experiences. Customer Support and Services: The quality of customer support and pro
What do you dislike most about this product?
Pricing: The cost of Optimizely is often mentioned as a potential drawback, particularly for smaller businesses or organizations with limited budgets. The pricing structure can be perceived as high, especially when compared to other A/B testing tools or optimization platforms. Platform Stability: While rare, a small number of users have reported occasional stability or performance issues with the platform. These issues can include slow loading times, occasional bugs, or disruptions in experiment tracking. However, it's important to note that Optimizely actively works on addressing these concerns and provides updates and improvements regularl
What recommendations would you give to someone considering this product?
Consider Budget and Pricing: Take into account your budget and the pricing structure of Optimizely. Assess whether the cost aligns with the value you expect to receive from the platform. Consider any additional costs for professional services or support that may be required for effective implementation and utilization of the tool.
Pros
- Reliable
- Performance Enhancing
- Respectful
- Fair