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Mouseflow

Mouseflow

Composite Score
7.8 /10
CX Score
8.0 /10
Category
Mouseflow
7.8 /10

What is Mouseflow?

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

Company Details


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Awards & Recognition

Mouseflow won the following awards in the Website Analytics category

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Mouseflow Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mouseflow.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mouseflow?

0% Negative
8% Neutral
92% Positive

Pros

  • Efficient Service
  • Fair
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Data Visualization

87

Customer Journey Modelling

87

Conversion Analysis

86

Audience Segmentation

86

Customer Value Analysis

84

Social Media Analytics

84

Device and Browser Analytics

83

Paid Search Integration

80

Audience Demographics

80

API Framework

80

Search Engine Optimization

79

Vendor Capability Ratings

Average 83

Ease of Implementation

88

Breadth of Features

87

Ease of IT Administration

84

Vendor Support

84

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Quality of Features

81

Ease of Customization

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

75

Mouseflow Reviews

Anne P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Quick and easy platform to analyze

Likeliness to Recommend

7 /10

What differentiates Mouseflow from other similar products?

The features and functionality of this tool are the reason I went from other behavior tracking tools; Mouseflow lets you cut and cut heatmaps and recordings just like Google Analytics - that's the depth level you can filter and segment at. Also, these guys don't sample data so they are tracking every user for data accuracy. It also has the ability to send email notifications for specific reports that I have configured and enabled. I love having a plugin on my website or an app where I can view my information.

What is your favorite aspect of this product?

I love being able to see the heat maps and the actual patterns of how customers use my website. No more guessing to see where people click or scroll. I started to be obsessed with the way my clients use my information and I like to make changes in real time. I like that the date range also helps create filters when I am investigating an incident. The heatmap breaks it down based on click, motion, scrolling, attention, live, and geographic location. Geo helps if you are investigating malicious activity as it captures all countries.

What do you dislike most about this product?

This is not something I really dislike, as it is the law, but when privacy protection went into effect, a lot of personal information was masked.

What recommendations would you give to someone considering this product?

Your customer service is excellent. They are knowledgeable, fast and organized. They constantly adapt to new policies and update their technology, which is always a good thing.

Pros

  • Helps Innovate
  • Inspires Innovation
  • Saves Time
  • Respectful

Juan R.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

An easy-to-use tool for heat map tracking

Likeliness to Recommend

10 /10

What differentiates Mouseflow from other similar products?

It is a heat mapping instrument that is affordable and simple to use. It may examine not only heat map tools but also user activity records. It is also color-coded based on user activity, making it more visible and valuable for analysis. The user behavior log demonstrates how the user moves, which may be used as a protective measure.

What is your favorite aspect of this product?

If the number of entries is small, it is a useful utility even in the free edition. The option to record, which is not accessible in other free apps, is really handy. When you examine the user's activity on the site, you can see there is a battle going on.

What do you dislike most about this product?

If a problem arises prior to the start of the session, improve it. Also, because I had previously used other heat mapping software, I didn't mind the English help part, but I figured it would be difficult for new users.

What recommendations would you give to someone considering this product?

I used this tool when the site originally went live. It exhibits a customizable version of the heat map tool, and I was able to capture the entire image perfectly, suggesting that the cost performance was fairly excellent. It is useful for UI / UX and content metrics since it can examine the user flow line. I occasionally witness anomalous behavior that allows us to take corrective action.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kazi A.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Easy to use, but still has a lot of functionality.

Likeliness to Recommend

6 /10

What differentiates Mouseflow from other similar products?

Mouseflow is the best thing I've ever seen for analyzing user experience on a website.

What is your favorite aspect of this product?

The heatmaps are my favorite feature. If you've ever looked at heatmaps with Crazy Egg, this is a much better version of them. It shows where users are looking AND how long they're on various portions of your site.

What do you dislike most about this product?

The only thing I wish Mouseflow did was give more data and analytics for split tests on landing pages. I use Optimizely for my split tests, and when I export the data, it's missing a lot of information (commonly used fields). In a lot of cases, I use Mouseflow for landing page conversion tracking so that Optimize's live preview update doesn't mess up the results. I'd pay more money if Mouseflow made this easier.

What recommendations would you give to someone considering this product?

If you want to learn how your website is being used by real people, get Mouseflow. It'll be worth every penny you spend and will help you make your website more user-friendly.

Pros

  • Includes Product Enhancements
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Slower Product Innovation

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