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Mixpanel

Mixpanel

Composite Score
8.2 /10
CX Score
8.4 /10
Category
Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Respectful
  • Transparent
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Audience Segmentation

88

Data Visualization

86

Device and Browser Analytics

86

Customer Value Analysis

85

API Framework

84

Audience Demographics

84

Customer Journey Modelling

83

Paid Search Integration

81

Conversion Analysis

80

Search Engine Optimization

77

Social Media Analytics

77

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Breadth of Features

85

Usability and Intuitiveness

85

Business Value Created

85

Quality of Features

84

Availability and Quality of Training

84

Vendor Support

82

Ease of IT Administration

82

Product Strategy and Rate of Improvement

80

Ease of Customization

79

Mixpanel Reviews

Sharon C.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Great product for monitoring website

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel Data Analytics gives us all insights on how our customers are interacting with our websites and social media accounts.

What is your favorite aspect of this product?

We highly depend on this product to market our institution on all our social media accounts. Clients who visit our website or leave any commend are closely monitored and their requests addressed.

What do you dislike most about this product?

I have not experienced any challenge from the performance of this great tool.

What recommendations would you give to someone considering this product?

Any company or individual that requires the most advanced tool in data analytics and insight provision can easily consider Mixpanel Data Analytics for excellent services.

Pros

  • Reliable
  • Efficient Service
  • Saves Time
  • Fair

MIGUEL ANGEL M.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Mixpanel grat option

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

easy usage and no complicated

What is your favorite aspect of this product?

the interface to used

What do you dislike most about this product?

need more option to compete with google

What recommendations would you give to someone considering this product?

integration more mobile feature and new languages

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Cons

  • Vendor Friendly Policies

Maria B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Help verify accurate data

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

In short, this program has given us multiple reasons to continue trusting it; the data is centralized thanks to its features and desires to meet precise objectives; it is excellent and has helped to specify many parameters of relevant information; it works very well. It has helped to encourage the channeling of data.

What is your favorite aspect of this product?

The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain outstanding performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.

What do you dislike most about this product?

Mixpanel has no built-in guides to help solve problems without contacting support.

What recommendations would you give to someone considering this product?

I like this program; if you buy it, you will love it; I am fully confident that the program works flawlessly because it involves multiple changes in data management processes. Sincerely, it is a success.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Effective Service

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