What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Respectful
- Transparent
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Device and Browser Analytics
Customer Value Analysis
API Framework
Audience Demographics
Customer Journey Modelling
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
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Mixpanel Reviews
Manuel H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2022
CRM application that makes data analysis easier
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel clearly outperforms Google Analytics and Firebase in terms of funnel analysis, routing, and user segmentation. The user interface is extremely simple, allowing all team members (whether copywriting, marketing, or data) to do detailed analysis independently. The statistical tools are another element that distinguishes it from competitors.
What is your favorite aspect of this product?
The options for analyzing data are virtually limitless. It is fairly simple to build up funnels and assess them thoroughly. The UI is really user-friendly, and I haven't missed any functionality thus far.
What do you dislike most about this product?
Pricing may benefit from greater openness. There are no price tables that are visible to the public. As a result, it is always heavily dependent on negotiations.
What recommendations would you give to someone considering this product?
Make data-driven decisions: When do users leave? Where are we losing users due to technical issues? We may optimize our apps by generating insight into the user funnel with Mixpanel. Furthermore, CRM campaigns or A/B testing may be launched immediately from the evaluated data. The resulting impact may also be precisely monitored.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kairav S.
- Role: Operations
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great for an early stage company
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
The UI is easy to use, the learning curve is reasonably short and time to implement is short as well. If you are an early stage company/startup and this is your first time experimenting/understanding your customer behavior, I would highly recommend using Mixpanel.
What is your favorite aspect of this product?
Its cheap & robust. The user segmentation is detailed and the implementation of the tool is easy.
What do you dislike most about this product?
The support is weak and can be improved. You need to have some kind of analytics background in using the tool.
What recommendations would you give to someone considering this product?
Its a good product to start with, a great fit if you are a growing company and want to begin your journey on understanding your customer behavior. I would recommend using the free version of tool, setting the base, understanding the tool capability fully before moving to the paid version.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Fair
Cons
- Slower Product Innovation
- Charges for Enhancements
Sushant K.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great product for startups in terms of ROI
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Pricing is decent when it comes to deciding from available options.
What is your favorite aspect of this product?
Funnel analytics.
What do you dislike most about this product?
Customer Segmentation - Ability to create/save different segmentation and drill down the conversion analytics for a specific segment.
What recommendations would you give to someone considering this product?
If you are looking for simple product analytics and do not have $$$$ to spend then Mixpanel is a very good choice under this price segment. Mixpanel also has a startup program that you can consider if you are just starting out.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Slower Product Innovation
