What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Respectful
- Transparent
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Device and Browser Analytics
Customer Value Analysis
API Framework
Audience Demographics
Customer Journey Modelling
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
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Mixpanel Reviews
Rosemarie P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
For customer tracking and audience research.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Employees can manage campaigns, create new ones, and calculate conversion rates with Mixpanel. You can design your own dashboards, sign up for product update alerts, and track important performance indicators (KPIs). You can monitor visitor views, shares, likes, shares and purchases on your website in real time to measure user engagement. You can monitor what users are doing in your app in real time and examine any changes in engagement or behavior by comparing metrics to past data.
What is your favorite aspect of this product?
I like Mixpanel for data analysis is advantageous and useful: You can convert leads into paying customers. Allows the creation of customized reports. Look at the top user flows to build funnels. Through a unified platform, you can automate workflows and create cohorts en masse. It is useful for creating sales funnels, spotting emerging trends, and managing events.
What do you dislike most about this product?
The generation of flow reports takes a lengthy time. The search feature can be made better.
What recommendations would you give to someone considering this product?
The following are the reasons why I recommend using Mixpanel Data Analytics: You will be able to determine how and how much people trust your ads by properly tracking data from trusted sources. Based on many categories, including your product category, target markets, and behavior patterns, you can sort the results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Susana E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
The best reports and analytics for web application
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
MixPanel has helped us to know in a more accurate way the performance of our web application and our audience both qualitatively and quantitatively. The software does good analysis and generates good reports, which show in detail the traffic on our website and statistics to help marketing. The information it provides per user is good, it allows us to see data such as country, browser, operating system of the device from which you visit our web application and much more. It is the best web analytics tool.
What is your favorite aspect of this product?
MixPanel is an intuitive and easy to use platform that has helped us to measure and analyze the users that use our web application, the modules that transit the most, performance statistics, among other things. The breakdown of usage per user is fantastic for us, as is the data it provides for each user that visits us. The reports it provides are quite good, detailed and show what our marketing team needs to come up with new strategies. I really like this web analytics tool.
What do you dislike most about this product?
If we talk about the functional, I have nothing to say, it is one of the best web analytics tools I have used, now, as for the visual, it does not have the most friendly user interface and hinders a bit the navigation of less expert users.
What recommendations would you give to someone considering this product?
MixPanel is the safest bet on the market when it comes to performance and traffic analysis in web applications; it is fast, easy to use and generates good reports. Recommended.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Priyanka A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2022
A perfect solution for website analytics
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mix panel is my favorite solution for website analytics. Also, the reporting is very detailed which helps you to easily understand the user behavior.
What is your favorite aspect of this product?
The integration is super easy. I was able to understand it within the couple of hours. due to the proper documentation.
What do you dislike most about this product?
There is nothing which I dislike about this tool. I am using it for website analytics and It has all the options available for website analytics.
What recommendations would you give to someone considering this product?
If you are looking for a proper website analytics system then this is the best option.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
