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Mixpanel Logo
Mixpanel

Mixpanel

Composite Score
8.2 /10
CX Score
8.4 /10
Category
Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Respectful
  • Transparent
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Audience Segmentation

88

Data Visualization

86

Device and Browser Analytics

86

Customer Value Analysis

85

API Framework

84

Audience Demographics

84

Customer Journey Modelling

83

Paid Search Integration

81

Conversion Analysis

80

Search Engine Optimization

77

Social Media Analytics

77

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Breadth of Features

85

Usability and Intuitiveness

85

Business Value Created

85

Quality of Features

84

Availability and Quality of Training

84

Vendor Support

82

Ease of IT Administration

82

Product Strategy and Rate of Improvement

80

Ease of Customization

79

Mixpanel Reviews

Olivia S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Easy to use but limiting for marketers

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

many customers events that can be implemented, a wide variety of reports available

What is your favorite aspect of this product?

Insights into user behaviour in app

What do you dislike most about this product?

Cannot see the source of traffic that brought new users

What recommendations would you give to someone considering this product?

not suitable for ppc

Pros

  • Trustworthy
  • Inspires Innovation
  • Saves Time
  • Client Friendly Policies

Cons

  • Less Reliable
  • Less Productive
  • Leverages Incumbent Status

Dikoriro M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Effective Web Analytics With With Mixpanel

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Besides being the best in web analytics, it is also a great digital adoption platform which makes it a multipurpose business software.

What is your favorite aspect of this product?

I like that Mixpanel is resourceful and easy to use The software is manageable and makes website analytics easy

What do you dislike most about this product?

No issues with Mixpanel. It is multipurpose and a must have

What recommendations would you give to someone considering this product?

I recommend Mixpanel because it is good in both web analytics and also doubles up as a digital adoption platform

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Inspires Innovation

Alejandra P.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Oct 2022

Mixpanel: Dedicated to their areas of expertise

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

We were looking for a completely versatile platform that would work with start-ups like us, configuring their infrastructure and evaluating different tools depending on the department, in our case it is the sales department where we use Mixpanel to track how they are perceiving our product and the actions they take regarding the service we offer. We elaborate specific reports to correct errors and create strategies.

What is your favorite aspect of this product?

This type of platform covers many areas such as customer service, you can make your own events for each page or action and track the user experience and you can see the data in real time, you only have to implement a source code of the product. By including a script, we analyze and explore to go deeper into features that we are not seeing, evaluate our customer retention from our behavior as a company.

What do you dislike most about this product?

We can not deny that it has an excellent interface with a wide variety of tools, but it is often the case of feeling overwhelmed with so many options to use and a degree of complexity when using each of them. It would be very helpful to find more help material to speed up learning and perfect the use of the tool.

What recommendations would you give to someone considering this product?

Our experience has been rewarding working with the sales area, we observed the complexity that can be to evaluate the commercial funnel and Mixpanel has been essential to prioritize above all what customers expect to receive from us, because it is a versatile platform that integrates functions to connect each team and get the best out of them in productivity and results, we trust Mixpanel.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Caring

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