What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
94 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Data Integrity
Audience Segmentation
API Framework
Conversion Analysis
Analytics and Reporting
Data Management
Data Warehousing
Marketing Analytics
Data Analysis and Survey Function
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
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Mixpanel Reviews
Sushant K.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great product for startups in terms of ROI
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Pricing is decent when it comes to deciding from available options.
What is your favorite aspect of this product?
Funnel analytics.
What do you dislike most about this product?
Customer Segmentation - Ability to create/save different segmentation and drill down the conversion analytics for a specific segment.
What recommendations would you give to someone considering this product?
If you are looking for simple product analytics and do not have $$$$ to spend then Mixpanel is a very good choice under this price segment. Mixpanel also has a startup program that you can consider if you are just starting out.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Slower Product Innovation
Cristiano A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2022
The SUPER Mixpanel
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
I don't know what my professional would be without Mixpanel. An amazing tool that allows me to understand what happens in the entire system, analyzing the user and their needs, thus developing better tools for a better user experience.
What is your favorite aspect of this product?
The filters and layers I can get into the system. With this, I can get the best data for decision-making by my company's product team
What do you dislike most about this product?
Some forms of filtering are very complex and difficult to understand. It would take more high-level learning to use professional filters within the system.
What recommendations would you give to someone considering this product?
Understand the vast majority of features that Mixpanel offers, as the range of features is quite large.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
MIGUEL ANGEL M.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jul 2021
Mixpanel grat option
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
easy usage and no complicated
What is your favorite aspect of this product?
the interface to used
What do you dislike most about this product?
need more option to compete with google
What recommendations would you give to someone considering this product?
integration more mobile feature and new languages
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Vendor Friendly Policies
