What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Enables Productivity
- Effective Service
- Efficient Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Data Integrity
Audience Segmentation
API Framework
Data Management
Analytics and Reporting
Data Warehousing
Marketing Analytics
Conversion Analysis
Data Analysis and Survey Function
Mobile Functionality
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
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Mixpanel Reviews
Paolo S.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2022
Easy to use and extremely powerful for any PM
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
It's extremely easy to use. Any PM or product designer can run quantitative discovery activities independently.
What is your favorite aspect of this product?
The learning curve is really smooth
What do you dislike most about this product?
A better mobile app
What recommendations would you give to someone considering this product?
It's a game changer to improve the productivity of your product organization
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hadar Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Nice product, visualize the funnel very well
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
I didn't use any other product
What is your favorite aspect of this product?
The visual view of the funnel
What do you dislike most about this product?
lack of a few features, less intuitive
What recommendations would you give to someone considering this product?
I don't have any
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Effective Service
Sushant K.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great product for startups in terms of ROI
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Pricing is decent when it comes to deciding from available options.
What is your favorite aspect of this product?
Funnel analytics.
What do you dislike most about this product?
Customer Segmentation - Ability to create/save different segmentation and drill down the conversion analytics for a specific segment.
What recommendations would you give to someone considering this product?
If you are looking for simple product analytics and do not have $$$$ to spend then Mixpanel is a very good choice under this price segment. Mixpanel also has a startup program that you can consider if you are just starting out.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Slower Product Innovation
