What is Microsoft Entra ID?
Microsoft Entra ID ( Formerly Azure AD) Protect access to resources and data using strong authentication and risk-based adaptive access policies without compromising user experience. Provide a fast, easy sign-in experience across your multi cloud environment to keep your users productive, reduce time managing passwords, and increase productivity. Manage all your identities and access to all your applications in a central location, whether they’re in the cloud or on-premises, to improve visibility and control.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
96 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Microsoft Entra ID?
Pros
- Fair
- Security Protects
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Password Management
Web Cloud Single Sign on (SSO)
Multi-Factor Authentication (MFA)
Privileged Access Management
Provisioning Deprovisioning
Advanced Provisioning
Activity Monitoring Alerts
Identity Governance
Access Request Management
Mobility Support
Reporting
Vendor Capability Ratings
Business Value Created
Quality of Features
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Ease of Implementation
Also Featured in...
Microsoft Entra ID Reviews
kathy b.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2026
Secure collaboration and workforce access
Likeliness to Recommend
What differentiates Microsoft Entra ID from other similar products?
It is not just a directory; it provides comprehensive identity governance and seamless authentication across cloud and on-premises systems. Its adaptive and risk-based conditional access goes beyond static rule-based IAM solutions.
What is your favorite aspect of this product?
It empowers me to enforce Zero Trust principles without disrupting productivity by providing centralized identity management, real-time risk detection, and hybrid cloud support. The deep integration with the Microsoft ecosystem, combined with advanced security controls, helps us access thousands of third-party applications significantly.
What do you dislike most about this product?
The user interface and navigation feel complex for managing multiple applications. This led to minor user friction or an increased need for support during onboarding.
What recommendations would you give to someone considering this product?
Microsoft Entra ID’s value increases with integration, so a well-planned integration ensures seamless access and centralized governance.
Pros
- Trustworthy
- Effective Service
- Caring
- Client Friendly Policies
Zulfan H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2026
Still the best directory service tool
Likeliness to Recommend
What differentiates Microsoft Entra ID from other similar products?
The integration with another Microsoft auite and on prem environment
What is your favorite aspect of this product?
Integration with existing active directory
What do you dislike most about this product?
For hybrid enviroment, it is a quite tedious setup if you dont know what you are doing
What recommendations would you give to someone considering this product?
The best directory management for hybrid or pure cloud native environment
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Andrew C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2025
Strong security without user friction
Likeliness to Recommend
What differentiates Microsoft Entra ID from other similar products?
Entra ID has improved visibility into who accesses our data systems. The single sign-on experience significantly reduced friction for users accessing multiple tools daily. Along with this, the conditional access policies help us in balancing strong security with user convenience.
What is your favorite aspect of this product?
I love using Microsoft Entra ID to manage secure access across our data platforms consistently. It effortlessly protects our sensitive analytics environments with sensible and effective security defaults.
What do you dislike most about this product?
The set of advanced features is great, but it requires more time than usual, which slows down the working process.
What recommendations would you give to someone considering this product?
I would highly recommend this if you are looking to minimize credential-related risks, have strong security, easily manageable user access, and centralized identity management for sure.
Pros
- Performance Enhancing
- Effective Service
- Inspires Innovation
- Respectful
