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Microsoft Data Quality Services Logo Award Winner Product Badge
Microsoft Data Quality Services Logo Award Winner Product Badge
Microsoft Corporation

Microsoft Data Quality Services

Composite Score
8.6 /10
CX Score
8.9 /10
Category
Microsoft Data Quality Services
8.6 /10

What is Microsoft Data Quality Services?

SQL Server Data Quality Services (DQS) is a knowledge-driven data quality product. DQS enables you to build a knowledge base and use it to perform a variety of critical data quality tasks, including correction, enrichment, standardization, and de-duplication of your data. DQS enables you to perform data cleansing by using cloud-based reference data services provided by reference data providers. DQS also provides you with profiling that is integrated into its data-quality tasks, enabling you to analyze the integrity of your data.

Company Details


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Awards & Recognition

Microsoft Data Quality Services won the following awards in the Data Quality category

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Microsoft Data Quality Services Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Microsoft Data Quality Services.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Microsoft Data Quality Services?

0% Negative
5% Neutral
95% Positive

Pros

  • Respectful
  • Security Protects
  • Reliable
  • Acts with Integrity

Feature Ratings

Average 84

AI/ML and Intelligent Automation

92

Structured & Unstructured Data Support

92

Data Source Connectivity

85

Data Matching

84

Data Profiling

84

Data Cleansing

84

Automated Data Quality Remediation

83

Data Standardisation

83

Compliance and Audit Logging

83

Metadata Management

83

Data Monitoring

83

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

86

Ease of Data Integration

85

Product Strategy and Rate of Improvement

85

Ease of Customization

85

Ease of IT Administration

83

Ease of Implementation

83

Availability and Quality of Training

81

Vendor Support

80

Usability and Intuitiveness

78

Breadth of Features

78

Microsoft Data Quality Services Reviews

Ralph B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Quality Over Chaos: Microsoft DQS in Action.

Likeliness to Recommend

8 /10

What differentiates Microsoft Data Quality Services from other similar products?

Microsoft Data Quality Services (DQS) has been awesome in maintaining the integrity of our SQL databases. It’s not the flashiest tool in the Microsoft ecosystem, but it fills a critical need—keeping our data clean, consistent, and usable. Compared to manually scrubbing datasets or relying on disconnected tools, DQS integrates seamlessly with SQL Server, making it a natural fit for our workflows.

What is your favorite aspect of this product?

What I find particularly valuable is how DQS empowers us to build reusable knowledge bases. These aren’t just one-off fixes; they’re assets we can use to ensure long-term data quality. The ability to define domain rules, like enforcing email format consistency or excluding invalid entries, has significantly reduced manual intervention.

What do you dislike most about this product?

The UI feels dated and clunky, especially when compared to newer tools in the Microsoft ecosystem

What recommendations would you give to someone considering this product?

I’d recommend DQS to peers who manage complex datasets or struggle with data integrity issues. It’s not flashy, but it’s a workhorse tool that delivers real, measurable value.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Aman G.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Great Product for Data Quality

Likeliness to Recommend

10 /10

What differentiates Microsoft Data Quality Services from other similar products?

Ease of use for non technical background

What is your favorite aspect of this product?

Data updating using static file

What do you dislike most about this product?

Deduplication Mangement

What recommendations would you give to someone considering this product?

Better way to deal with deduplicate records

Pros

  • Caring
  • Fair
  • Client's Interest First
  • Generous Negotitation

Sourabh P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2025

Solid for Basic Data Cleansing

Likeliness to Recommend

9 /10

What differentiates Microsoft Data Quality Services from other similar products?

Microsoft Data Quality Services (DQS) is unique in its tight integration with the Microsoft data ecosystem, especially SQL Server, SSIS, and Excel. This makes it easy for teams already using Microsoft tools to adopt without much overhead. Another differentiator is its knowledge-based approach, which allows users to build reusable rules and domain knowledge over time—helping improve data quality through learning.

What is your favorite aspect of this product?

My favorite aspect of Microsoft Data Quality Services is its seamless integration with SQL Server and other Microsoft tools like SSIS and Excel. This makes it easy to plug data quality processes directly into existing ETL workflows without needing separate platforms or complex setups. The knowledge base feature is also useful—it allows you to build and refine data rules over time, improving accuracy with each cycle. For teams already in the Microsoft ecosystem, this level of convenience and compatibility is a big win.

What do you dislike most about this product?

The biggest downside of Microsoft Data Quality Services is that it feels outdated and limited in scope. The user interface is not very intuitive, and the overall experience lacks the modern features you'd expect—like AI-driven suggestions, real-time validation, or robust cloud support. It also doesn’t scale well for large, complex datasets or hybrid environments. If you’re working with diverse data sources or need deep customization, DQS can feel restrictive and behind the curve.

What recommendations would you give to someone considering this product?

Best for Microsoft-Centric Environments: DQS works well if you're already heavily invested in SQL Server, SSIS, or Excel. It integrates smoothly and can be effective for basic data cleansing and validation tasks. Use for Simple to Moderate Use Cases: If your data quality needs are straightforward—like removing duplicates, standardizing values, or applying domain rules—DQS will likely meet your expectations. Be Aware of Limitations: It’s not ideal for real-time processing, cloud-native setups, or highly complex data pipelines. If your use case demands those, you might want to explore more advanced tools.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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