What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMeta Ads Manager Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Meta Ads Manager.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+77 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Reliable
- Performance Enhancing
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Identification
Advertisement Placement
Role-Based Access Controls
Advertisement Content Curation
Demand-Side Capabilities
Advertisement Reporting
Supply-Side Capabilities
MarTech Ecosystem integration
Data Management Platform Capabilities
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Meta Ads Manager Reviews
Cheyenne B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2023
Easy to integrate
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Ease of use across multiple platforms
What is your favorite aspect of this product?
Efficiency
What do you dislike most about this product?
Glitches occasionally happen but they get fixed fairly quickly!
What recommendations would you give to someone considering this product?
Do your research
Pros
- Efficient Service
- Saves Time
- Helps Innovate
- Continually Improving Product
Gabriel R.
- Role: C-Level
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Sep 2023
FB has superb and efficient Ads Managing Software
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
I love using META for ads mainly because I can share the ads across Instagram and FB, however the options for adjusting the ads to meet specific needs is exceptional. Targeting the correct audience within a region and monitoring have always been one of the most beneficial and reliable attributes within META for its business advertisement software.
What is your favorite aspect of this product?
Sharing across multiple social media platforms and being able to moderate what is working the best within the ads. Once this is analyzed, I can make adjustments according to my aimed target, even during the campaign's activeness. For example, I do photograph, so a mostly visual ad is need, and META'S feature called Dynamic Creative helps me target and adjust the ads by choosing what works best with images and text combined to create a more engaging ad for my targeted audience.
What do you dislike most about this product?
Sometimes I have to wait too long for customer service to respond to a question or concern of mine.
What recommendations would you give to someone considering this product?
Definitely try to be as specific as possible in terms of your business needs and goals when creating an Ad for wide exposure. Also, learning what features are offered can broaden options for targeting and creativity within the Ad distribution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Adam F.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2023
Still one of the most powerful ad platforms around
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Meta Ads Manager empowers marketers to promote content efficiently and effectively on major Meta-owned social networks including Facebook, Instagram and Messenger along with the wider Audience Network. This means you can target an enormous audience. While some targeting capabilities have been adjusted in the last twelve months due to various legal and privacy changes, it is still an invaluable tool for high-performance advertising.
What is your favorite aspect of this product?
The ability to upload first-party customer data into the platform to show them new offers or to use the look-a-like feature which essentially tells Facebook to find users who have similar attributes to those who have already used your services or purchased from you. I also like the ability to split-test creative to gain deeper insights into the messaging, copy, and visuals that resonate with our prospective customers.
What do you dislike most about this product?
You need to spend a significant amount of money to gain access to a Customer Success Manager. If your budgets aren't competitive with some of the biggest companies, you'll need to rely on their Facebook Support teams - and it's pot-luck whether they have the knowledge to solve your issues. There is A LOT of data in the platform (which is great) but there are hardly any reports or tools to help you visualise those performance figures.
What recommendations would you give to someone considering this product?
Make sure you don't leave the creation of your paid campaigns until the last minute. It doesn't happen often but Meta does warn that it can take several days to moderate. Take a look at Facebook's personal attributes policies to help avoid any unexpected delays. There are some strict rules on what you can and can't put in your creatives. If you want to maximise value from the platform, take the Facebook Blueprint course. Make time to explore the Meta Ads Manager platform. Although it looks complex, creating campaigns can be done relatively quickly once you know what you're doing.
Pros
- Unique Features
- Helps Innovate
- Continually Improving Product
- Reliable
Cons
- Less Efficient Service
- Vendor Friendly Policies
- Charges for Enhancements
