What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Walled Garden Placement
Asset Classification
Audience Identification
Vendor Capability Ratings
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
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The Future of Ad Verification: From Negative to Positive Models
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Mediaocean Videos
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Samantha B.
- Role: Vendor Management
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
Fits very specific business needs
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
I'm unfamiliar with other products but here the capabilities of Mediaocean work better than any other tested product. Lots of trainings and great support staff as well.
What is your favorite aspect of this product?
Works and updates nearly instantaneously
What do you dislike most about this product?
Some soft-locking or other errors that don't explain the cause of the error
What recommendations would you give to someone considering this product?
I would recommend the product. Works for all current digital media billing needs and I know can be customized to better suit processes.
Pros
- Effective Service
- Caring
- Respectful
- Acts with Integrity
Irene C.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Aug 2025
Innovative and Efficent
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean provides a unified workflow across different channels and is easy to use.
What is your favorite aspect of this product?
The capabilities and features offered.
What do you dislike most about this product?
Product can be slow at times.
What recommendations would you give to someone considering this product?
Adding in more innovative and quick features to help the user experience.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Security Protects
Carlos H.
- Role: Finance
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Aug 2025
I love it, but it needs to run faster,
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It´s safe, won´t let you make mistakes, especially financial mistake, like overspends.
What is your favorite aspect of this product?
The usabillity, it´s really easy to use and to get familiarized with
What do you dislike most about this product?
It´s really slow, I belive if you can solve that, the system would be perfect, but it crushes at least once a month, and every change you make you need to thake a feew seconds to actualize it and make a new change or upload a new number,placement, etc.
What recommendations would you give to someone considering this product?
I believe if you want to have accounting up to date, and make sure no one is spending more than they should it´s perfect.
Pros
- Reliable
- Trustworthy
- Unique Features
- Effective Service
