What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMediaocean Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mediaocean.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Walled Garden Placement
Asset Classification
Audience Identification
Vendor Capability Ratings
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Abhishek S.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2025
Its a great software, easy to use and no issues
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Ease of use and very user friendly along with customisation.
What is your favorite aspect of this product?
It simple and easy to use
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
The features are pretty good and you can customsie it to your needs
Pros
- Effective Service
- Reliable
- Performance Enhancing
- Enables Productivity
- Role: Operations
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Amazing product in end - end campaign management
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Saurav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Fantastic Media Buying & Finance Management Tool
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
The best part about Mediaocean is that it helps us to work and track all of your digital and non digital campaigns budgets, spends, KPIs, etc. at one platform. The platform features are pretty simple and easy for any new user to understand and work on it.
What is your favorite aspect of this product?
The favorite part of this tool is its amazing features as this platform is of use to Management people who can work around the campaign budgets and spends, then you have marketers who can work around the campaign KPIs and its goals and then you have finance team who can work on the billing part so overall this is win win tool from all direction. Also, the support team is amazing. They come with all different kind of resources so that you can do best with the platform.
What do you dislike most about this product?
One thing I dislike is that when you want to change a few entries in the platform then sometimes it becomes very difficult due to the glitches. Other than that I have not faced any issue with the platform.
What recommendations would you give to someone considering this product?
As a big company like Dentsu where we were spending in millions in a month, we were able to solve our biggest issues of maintaining our campaign finances of all kinds of campaigns at a single platform. So I would always recommend anyone to go for it as this will help you maintain your every single cents.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
