What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Walled Garden Placement
Asset Classification
Audience Identification
Vendor Capability Ratings
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
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The Future of Ad Verification: From Negative to Positive Models
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Mediaocean Videos
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Christina O.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2025
Audience Segments I Trust, Data I Own
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
I like that I can serve ads across CTV, social, linear, and digital all from one dashboard. When I upload creative, Mediaocean’s creative intelligence tools suggest metadata tags for me, which saves time.
What is your favorite aspect of this product?
I appreciate that Mediaocean gives me ownership and portability of my data. I never feel locked into a single view. The fact that the ad server is MRC‑accredited adds a layer of trust I didn’t get with some prior systems. I’ve found the workflows more efficient, setting up dynamic creatives using data feeds is less painful than before.
What do you dislike most about this product?
It is a reliable and powerful tool that is going perfectly.
What recommendations would you give to someone considering this product?
The workflow is smoother for social ad builds now. I’m impressed with how the platform supports linear + digital combination in measurement.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Christina S.
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: IT Leader or Manager
Submitted Aug 2025
Cost Effective, Convenient, Easy to Use
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It is cost effective and easy to use.
What is your favorite aspect of this product?
I like Aura for Timesheets.
What do you dislike most about this product?
Sometimes if I don't complete timesheet in time I can get locked out.
What recommendations would you give to someone considering this product?
To definitely use Aura for timesheet capabilities.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
James C.
- Role: Finance
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Aug 2025
Great product/Many features :) Lots of buttons :(
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
I don't think there are other products
What is your favorite aspect of this product?
I like how you can report on who did what and when.
What do you dislike most about this product?
Too many buttons need to be clicked. So many buttons.
What recommendations would you give to someone considering this product?
You'll need to invest the time to figure out how to get it working correctly.
Pros
- Respectful
- Reliable
- Enables Productivity
- Trustworthy
