What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Data Management Platform Capabilities
Advertisement Reporting
Ad Verification
Audience Identification
Walled Garden Placement
Asset Classification
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Vendor Support
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
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Mediaocean Videos
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Debanu M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2026
Handles the messy world of billing with ease
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It’s that rare piece of tech that might feel heavy at times, but it’s the only thing you’d trust when it’s time to cut the checks for a global campaign.
What is your favorite aspect of this product?
My favorite thing about it is that it’s an all-in-one place for the entire campaign lifecycle. Instead of jumping between five different tools I can track the data and complete billing without worrying.
What do you dislike most about this product?
Sometimes the data is not accurately shown. To view the data I need to refresh multiple time. Which can be time taking. This is my only issue.
What recommendations would you give to someone considering this product?
If you are looking for something great for your campaign and tracking go for it.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Sam O.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Aug 2025
good at what it does
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
not sure never used
What is your favorite aspect of this product?
TV buying with barb
What do you dislike most about this product?
timesheets
What recommendations would you give to someone considering this product?
no recommendations
Pros
- Acts with Integrity
- Helps Innovate
- Continually Improving Product
- Trustworthy
Cons
- Less Productive
- Commodity Features
- Leverages Incumbent Status
K C.
- Role: Operations
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2025
nothing special
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
the timesheet feature allows better tracking
What is your favorite aspect of this product?
Don't really have one
What do you dislike most about this product?
Loading speed can be slow/ Can't copy the placement names from media plan on the website, has to download media plans to copy
What recommendations would you give to someone considering this product?
a must in media industry
Pros
- Respectful
- Client Friendly Policies
- Over Delivered
- Transparent
Cons
- Less Inspiring
- Less Efficient Service
- Vendor's Interest First
